Um eine Datenquelle zu intelligence qube hinzuzufügen, gehen Sie grundsätzlich vor wie im Artikel Datenquellen hinzufügen beschrieben.
Klicken Sie auf den Button Authentifizieren und Sie werden zu Amazon weitergeleitet. Melden Sie sich mit Ihren Benutzerdaten an und erlauben Sie intelligence qube den Zugriff auf Ihren Account.
Wenn Sie oder andere Benutzer in Ihrem Tenant sich bereits authentifiziert haben, können Sie diese Credentials auch direkt auswählen, ohne sich erneut einloggen zu müssen.
Im nächsten Schritt wählen Sie ein Daten-Template aus. Mit den Zugangsdaten werden die Profile aus der Amazon DSP ausgelesen und für jedes Profil, auf das Zugriff besteht, wird ein vorgefertigtes Template angezeigt. Das Template definiert, welche Dimensionen und Metriken Sie aus der Datenquelle beziehen. Sie können eines der vordefinierten Templates auswählen oder im Custom Template selbst einzelne Dimensionen und Metriken auswählen.
Die Felder der vordefinierten Templates sehen Sie, wenn Sie auf das Fragezeichen klicken.
Verfügbare Felder von Amazon DSP in intelligence qube:
| Feldtyp | Key |
| DIMENSION | date |
| DIMENSION | entityId |
| DIMENSION | advertiserName |
| DIMENSION | advertiserId |
| DIMENSION | segment |
| DIMENSION | orderName |
| DIMENSION | orderId |
| DIMENSION | orderStartDate |
| DIMENSION | orderEndDate |
| DIMENSION | orderBudget |
| DIMENSION | orderExternalId |
| DIMENSION | orderCurrency |
| DIMENSION | lineItemName |
| DIMENSION | lineItemId |
| DIMENSION | lineItemStartDate |
| DIMENSION | lineItemEndDate |
| DIMENSION | lineItemBudget |
| DIMENSION | lineItemExternalId |
| DIMENSION | creativeName |
| DIMENSION | creativeID |
| DIMENSION | creativeType |
| DIMENSION | creativeSize |
| DIMENSION | siteName |
| DIMENSION | supplySourceName |
| DIMENSION | deal |
| DIMENSION | dealID |
| DIMENSION | operatingSystem |
| DIMENSION | browser |
| DIMENSION | browserVersion |
| DIMENSION | device |
| DIMENSION | environmentType |
| DIMENSION | country |
| DIMENSION | region |
| DIMENSION | city |
| DIMENSION | designatedMarketAreaCode |
| DIMENSION | designatedMarketAreaName |
| DIMENSION | postalCode |
| METRIC | totalCost |
| METRIC | supplyCost |
| METRIC | amazonAudienceFee |
| METRIC | advertiserTimezone |
| METRIC | advertiserCountry |
| METRIC | amazonPlatformFee |
| METRIC | impressions |
| METRIC | clickThroughs |
| METRIC | CTR |
| METRIC | eCPM |
| METRIC | eCPC |
| METRIC | dpv14d |
| METRIC | dpvViews14d |
| METRIC | dpvClicks14d |
| METRIC | dpvr14d |
| METRIC | eCPDPV14d |
| METRIC | pRPV14d |
| METRIC | pRPVViews14d |
| METRIC | pRPVClicks14d |
| METRIC | pRPVr14d |
| METRIC | eCPPRPV14d |
| METRIC | atl14d |
| METRIC | atlViews14d |
| METRIC | atlClicks14d |
| METRIC | atlr14d |
| METRIC | eCPAtl14d |
| METRIC | atc14d |
| METRIC | atcViews14d |
| METRIC | atcClicks14d |
| METRIC | atcr14d |
| METRIC | eCPAtc14d |
| METRIC | purchases14d |
| METRIC | purchasesViews14d |
| METRIC | purchasesClicks14d |
| METRIC | purchaseRate14d |
| METRIC | eCPP14d |
| METRIC | newToBrandPurchases14d |
| METRIC | newToBrandPurchasesViews14d |
| METRIC | newToBrandPurchasesClicks14d |
| METRIC | newToBrandPurchaseRate14d |
| METRIC | newToBrandECPP14d |
| METRIC | percentOfPurchasesNewToBrand14d |
| METRIC | addToWatchlist14d |
| METRIC | addToWatchlistViews14d |
| METRIC | addToWatchlistClicks14d |
| METRIC | addToWatchlistCVR14d |
| METRIC | addToWatchlistCPA14d |
| METRIC | downloadedVideoPlays14d |
| METRIC | downloadedVideoPlaysViews14d |
| METRIC | downloadedVideoPlaysClicks14d |
| METRIC | downloadedVideoPlayRate14d |
| METRIC | eCPDVP14d |
| METRIC | videoStreams14d |
| METRIC | videoStreamsViews14d |
| METRIC | videoStreamsClicks14d |
| METRIC | videoStreamsRate14d |
| METRIC | eCPVS14d |
| METRIC | playTrailers14d |
| METRIC | playTrailersViews14d |
| METRIC | playerTrailersClicks14d |
| METRIC | playTrailerRate14d |
| METRIC | eCPPT14d |
| METRIC | rentals14d |
| METRIC | rentalsViews14d |
| METRIC | rentalsClicks14d |
| METRIC | rentalRate14d |
| METRIC | ecpr14d |
| METRIC | videoDownloads14d |
| METRIC | videoDownloadsViews14d |
| METRIC | videoDownloadsClicks14d |
| METRIC | videoDownloadRate14d |
| METRIC | ecpvd14d |
| METRIC | newSubscribeAndSave14d |
| METRIC | newSubscribeAndSaveViews14d |
| METRIC | newSubscribeAndSaveClicks14d |
| METRIC | newSubscribeAndSaveRate14d |
| METRIC | eCPnewSubscribeAndSave14d |
| METRIC | totalPixel14d |
| METRIC | totalPixelViews14d |
| METRIC | totalPixelClicks14d |
| METRIC | totalPixelCVR14d |
| METRIC | totalPixelCPA14d |
| METRIC | marketingLandingPage14d |
| METRIC | marketingLandingPageViews14d |
| METRIC | marketingLandingPageClicks14d |
| METRIC | marketingLandingPageCVR14d |
| METRIC | marketingLandingPageCPA14d |
| METRIC | subscriptionPage14d |
| METRIC | subscriptionPageViews14d |
| METRIC | subscriptionPageClicks14d |
| METRIC | subscriptionPageCVR14d |
| METRIC | subscriptionPageCPA14d |
| METRIC | signUpPage14d |
| METRIC | signUpPageViews14d |
| METRIC | signUpPageClicks14d |
| METRIC | signUpPageCVR14d |
| METRIC | signUpPageCPA14d |
| METRIC | application14d |
| METRIC | applicationViews14d |
| METRIC | applicationClicks14d |
| METRIC | applicationCVR14d |
| METRIC | applicationCPA14d |
| METRIC | gameLoad14d |
| METRIC | gameLoadViews14d |
| METRIC | gameLoadClicks14d |
| METRIC | gameLoadCVR14d |
| METRIC | gameLoadCPA14d |
| METRIC | widgetLoad14d |
| METRIC | widgetLoadViews14d |
| METRIC | widgetLoadClicks14d |
| METRIC | widgetLoadCVR14d |
| METRIC | widgetLoadCPA14d |
| METRIC | surveyStart14d |
| METRIC | surveyStartViews14d |
| METRIC | surveyStartClicks14d |
| METRIC | surveyStartCVR14d |
| METRIC | surveyStartCPA14d |
| METRIC | surveyFinish14d |
| METRIC | surveyFinishViews14d |
| METRIC | surveyFinishClicks14d |
| METRIC | surveyFinishCVR14d |
| METRIC | surveyFinishCPA14d |
| METRIC | bannerInteraction14d |
| METRIC | bannerInteractionViews14d |
| METRIC | bannerInteractionClicks14d |
| METRIC | bannerInteractionCVR14d |
| METRIC | bannerInteractionCPA14d |
| METRIC | widgetInteraction14d |
| METRIC | widgetInteractionViews14d |
| METRIC | widgetInteractionClicks14d |
| METRIC | widgetInteractionCVR14d |
| METRIC | widgetInteractionCPA14d |
| METRIC | gameInteraction14d |
| METRIC | gameInteractionViews14d |
| METRIC | gameInteractionClicks14d |
| METRIC | gameInteractionCVR14d |
| METRIC | gameInteractionCPA14d |
| METRIC | emailLoad14d |
| METRIC | emailLoadViews14d |
| METRIC | emailLoadClicks14d |
| METRIC | emailLoadCVR14d |
| METRIC | emailLoadCPA14d |
| METRIC | emailInteraction14d |
| METRIC | emailInteractionViews14d |
| METRIC | emailInteractionClicks14d |
| METRIC | emailInteractionCVR14d |
| METRIC | emailInteractionCPA14d |
| METRIC | submitButton14d |
| METRIC | submitButtonViews14d |
| METRIC | submitButtonClicks14d |
| METRIC | submitButtonCVR14d |
| METRIC | submitButtonCPA14d |
| METRIC | purchaseButton14d |
| METRIC | purchaseButtonViews14d |
| METRIC | purchaseButtonClicks14d |
| METRIC | purchaseButtonCVR14d |
| METRIC | purchaseButtonCPA14d |
| METRIC | clickOnRedirect14d |
| METRIC | clickOnRedirectViews14d |
| METRIC | clickOnRedirectClicks14d |
| METRIC | clickOnRedirectCVR14d |
| METRIC | clickOnRedirectCPA14d |
| METRIC | signUpButton14d |
| METRIC | signUpButtonViews14d |
| METRIC | signUpButtonClicks14d |
| METRIC | signUpButtonCVR14d |
| METRIC | signUpButtonCPA14d |
| METRIC | subscriptionButton14d |
| METRIC | subscriptionButtonViews14d |
| METRIC | subscriptionButtonClicks14d |
| METRIC | subscriptionButtonCVR14d |
| METRIC | subscriptionButtonCPA14d |
| METRIC | successPage14d |
| METRIC | successPageViews14d |
| METRIC | successPageClicks14d |
| METRIC | successPageCVR14d |
| METRIC | successPageCPA14d |
| METRIC | thankYouPage14d |
| METRIC | thankYouPageViews14d |
| METRIC | thankYouPageClicks14d |
| METRIC | thankYouPageCVR14d |
| METRIC | thankYouPageCPA14d |
| METRIC | registrationForm14d |
| METRIC | registrationFormViews14d |
| METRIC | registrationFormClicks14d |
| METRIC | registrationFormCVR14d |
| METRIC | registrationFormCPA14d |
| METRIC | registrationConfirmPage14d |
| METRIC | registrationConfirmPageViews14d |
| METRIC | registrationConfirmPageClicks14d |
| METRIC | registrationConfirmPageCVR14d |
| METRIC | registrationConfirmPageCPA14d |
| METRIC | storeLocatorPage14d |
| METRIC | storeLocatorPageViews14d |
| METRIC | storeLocatorPageClicks14d |
| METRIC | storeLocatorPageCVR14d |
| METRIC | storeLocatorPageCPA14d |
| METRIC | mobileAppFirstStarts14d |
| METRIC | mobileAppFirstStartViews14d |
| METRIC | mobileAppFirstStartClicks14d |
| METRIC | mobileAppFirstStartCVR14d |
| METRIC | mobileAppFirstStartsCPA14d |
| METRIC | brandStoreEngagement1 |
| METRIC | brandStoreEngagement1Views |
| METRIC | brandStoreEngagement1Clicks |
| METRIC | brandStoreEngagement1CVR |
| METRIC | brandStoreEngagement1CPA |
| METRIC | brandStoreEngagement2 |
| METRIC | brandStoreEngagement2Views |
| METRIC | brandStoreEngagement2Clicks |
| METRIC | brandStoreEngagement2CVR |
| METRIC | brandStoreEngagement2CPA |
| METRIC | brandStoreEngagement3 |
| METRIC | brandStoreEngagement3Views |
| METRIC | brandStoreEngagement3Clicks |
| METRIC | brandStoreEngagement3CVR |
| METRIC | brandStoreEngagement3CPA |
| METRIC | brandStoreEngagement4 |
| METRIC | brandStoreEngagement4Views |
| METRIC | brandStoreEngagement4Clicks |
| METRIC | brandStoreEngagement4CVR |
| METRIC | brandStoreEngagement4CPA |
| METRIC | brandStoreEngagement5 |
| METRIC | brandStoreEngagement5Views |
| METRIC | brandStoreEngagement5Clicks |
| METRIC | brandStoreEngagement5CVR |
| METRIC | brandStoreEngagement5CPA |
| METRIC | brandStoreEngagement6 |
| METRIC | brandStoreEngagement6Views |
| METRIC | brandStoreEngagement6Clicks |
| METRIC | brandStoreEngagement6CVR |
| METRIC | brandStoreEngagement6CPA |
| METRIC | brandStoreEngagement7 |
| METRIC | brandStoreEngagement7Views |
| METRIC | brandStoreEngagement7Clicks |
| METRIC | brandStoreEngagement7CVR |
| METRIC | brandStoreEngagement7CPA |
| METRIC | addedToShoppingCart14d |
| METRIC | addedToShoppingCartViews14d |
| METRIC | addedToShoppingCartClicks14d |
| METRIC | addedToShoppingCartCVR14d |
| METRIC | addedToShoppingCartCPA14d |
| METRIC | productPurchased |
| METRIC | productPurchasedViews |
| METRIC | productPurchasedClicks |
| METRIC | productPurchasedCVR |
| METRIC | productPurchasedCPA |
| METRIC | homepageVisit14d |
| METRIC | homepageVisitViews14d |
| METRIC | homepageVisitClicks14d |
| METRIC | homepageVisitCVR14d |
| METRIC | homepageVisitCPA14d |
| METRIC | videoStarted |
| METRIC | videoStartedViews |
| METRIC | videoStartedClicks |
| METRIC | videoStartedCVR |
| METRIC | videoStartedCPA |
| METRIC | videoCompleted |
| METRIC | videoCompletedViews |
| METRIC | videoEndClicks |
| METRIC | videoCompletedCVR |
| METRIC | videoCompletedCPA |
| METRIC | messageSent14d |
| METRIC | messageSentViews14d |
| METRIC | messageSentClicks14d |
| METRIC | messageSentCVR14d |
| METRIC | messageSentCPA14d |
| METRIC | mashupClickToPage |
| METRIC | mashupClickToPageViews |
| METRIC | mashupClickToPageClicks |
| METRIC | mashupClickToPageCVR |
| METRIC | mashupClickToPageCPA |
| METRIC | mashupBackupImage |
| METRIC | mashupBackupImageViews |
| METRIC | mashupBackupImageClicks |
| METRIC | mashupBackupImageCVR |
| METRIC | mashupBackupImageCPA |
| METRIC | mashupAddToCart14d |
| METRIC | mashupAddToCartViews14d |
| METRIC | mashupAddToCartClicks14d |
| METRIC | mashupAddToCartClickCVR14d |
| METRIC | mashupAddToCartCPA14d |
| METRIC | mashupAddToWishlist14d |
| METRIC | mashupAddToWishlistViews14d |
| METRIC | mashupAddToWishlistClicks14d |
| METRIC | mashupAddToWishlistCVR14d |
| METRIC | mashupAddToWishlistCPA14d |
| METRIC | mashupSubscribeAndSave14d |
| METRIC | mashupSubscribeAndSaveClickViews14d |
| METRIC | mashupSubscribeAndSaveClick14d |
| METRIC | mashupSubscribeAndSaveCVR14d |
| METRIC | mashupSubscribeAndSaveCPA14d |
| METRIC | mashupClipCouponClick14d |
| METRIC | mashupClipCouponClickViews14d |
| METRIC | mashupClipCouponClickClicks14d |
| METRIC | mashupClipCouponClickCVR14d |
| METRIC | mashupClipCouponClickCPA14d |
| METRIC | mashupShopNowClick14d |
| METRIC | mashupShopNowClickViews14d |
| METRIC | mashupShopNowClickClicks14d |
| METRIC | mashupShopNowClickCVR14d |
| METRIC | mashupShopNowClickCPA14d |
| METRIC | referral14d |
| METRIC | referralViews14d |
| METRIC | referralClicks14d |
| METRIC | referralCVR14d |
| METRIC | referralCPA14d |
| METRIC | accept14d |
| METRIC | acceptViews14d |
| METRIC | acceptClicks14d |
| METRIC | acceptCVR14d |
| METRIC | acceptCPA14d |
| METRIC | decline14d |
| METRIC | declineViews14d |
| METRIC | declineClicks14d |
| METRIC | declineCVR14d |
| METRIC | declineCPA14d |
| METRIC | videoStart |
| METRIC | videoFirstQuartile |
| METRIC | videoMidpoint |
| METRIC | videoThirdQuartile |
| METRIC | videoComplete |
| METRIC | videoCompletionRate |
| METRIC | ecpvc |
| METRIC | videoPause |
| METRIC | videoResume |
| METRIC | videoMute |
| METRIC | videoUnmute |
| METRIC | dropDownSelection14d |
| METRIC | dropDownSelectionViews14d |
| METRIC | dropDownSelectionClicks14d |
| METRIC | dropDownSelectionCVR14d |
| METRIC | dropDownSelectionCPA14d |
| METRIC | brandSearch14d |
| METRIC | brandSearchViews14d |
| METRIC | brandSearchClicks14d |
| METRIC | brandSearchRate14d |
| METRIC | brandSearchCPA14d |
| METRIC | agencyFee |
| METRIC | totalFee |
| METRIC | 3pFeeAutomotive |
| METRIC | 3pFeeAutomotiveAbsorbed |
| METRIC | 3pFeeComScore |
| METRIC | 3pFeeComScoreAbsorbed |
| METRIC | 3pFeeCPM1 |
| METRIC | 3pFeeCPM1Absorbed |
| METRIC | 3pFeeCPM2 |
| METRIC | 3pFeeCPM2Absorbed |
| METRIC | 3pFeeCPM3 |
| METRIC | 3pFeeCPM3Absorbed |
| METRIC | 3pFeeDoubleclickCampaignManager |
| METRIC | 3pFeeDoubleclickCampaignManagerAbsorbed |
| METRIC | 3pFeeDoubleVerify |
| METRIC | 3pFeeDoubleVerifyAbsorbed |
| METRIC | 3pFeeIntegralAdScience |
| METRIC | 3pFeeIntegralAdScienceAbsorbed |
| METRIC | 3PFees |
| METRIC | unitsSold14d |
| METRIC | sales14d |
| METRIC | ROAS14d |
| METRIC | eRPM14d |
| METRIC | newToBrandUnitsSold14d |
| METRIC | newToBrandProductSales14d |
| METRIC | newToBrandROAS14d |
| METRIC | newToBrandERPM14d |
| METRIC | totalPRPV14d |
| METRIC | totalPRPVViews14d |
| METRIC | totalPRPVClicks14d |
| METRIC | totalPRPVr14d |
| METRIC | totalECPPRPV14d |
| METRIC | totalPurchases14d |
| METRIC | totalPurchasesViews14d |
| METRIC | totalPurchasesClicks14d |
| METRIC | totalPurchaseRate14d |
| METRIC | totalECPP14d |
| METRIC | totalNewToBrandPurchases14d |
| METRIC | totalNewToBrandPurchasesViews14d |
| METRIC | totalNewToBrandPurchasesClicks14d |
| METRIC | totalNewToBrandPurchaseRate14d |
| METRIC | totalNewToBrandECPP14d |
| METRIC | totalPercentOfPurchasesNewToBrand14d |
| METRIC | totalUnitsSold14d |
| METRIC | totalSales14d |
| METRIC | totalROAS14d |
| METRIC | totalERPM14d |
| METRIC | totalNewToBrandUnitsSold14d |
| METRIC | totalNewToBrandProductSales14d |
| METRIC | totalNewToBrandROAS14d |
| METRIC | totalNewToBrandERPM14d |
| METRIC | viewableImpressions |
| METRIC | measurableImpressions |
| METRIC | measurableRate |
| METRIC | viewabilityRate |
| METRIC | totalDetailPageViews14d |
| METRIC | totalDetailPageViewViews14d |
| METRIC | totalDetailPageClicks14d |
| METRIC | totalDetailPageViewsCVR14d |
| METRIC | totalDetaiPageViewCPA14d |
| METRIC | totalAddToList14d |
| METRIC | totalAddToListViews14d |
| METRIC | totalAddToListClicks14d |
| METRIC | totalAddToListCVR14d |
| METRIC | totalAddToListCPA14d |
| METRIC | totalAddToCart14d |
| METRIC | totalAddToCartViews14d |
| METRIC | totalAddToCartClicks14d |
| METRIC | totalAddToCartCVR14d |
| METRIC | totalAddToCartCPA14d |
| METRIC | totalSubscribeAndSaveSubscriptions14d |
| METRIC | totalSubscribeAndSaveSubscriptionViews14d |
| METRIC | totalSubscribeAndSaveSubscriptionClicks14d |
| METRIC | totalSubscribeAndSaveSubscriptionCVR14d |
| METRIC | totalSubscribeAndSaveSubscriptionCPA14d |
| METRIC | placementName |
| METRIC | placementSize |
| METRIC | dealType |
| METRIC | lineitemtype |
| METRIC | segmentClassCode |
| METRIC | segmentSource |
| METRIC | segmentType |
| METRIC | segmentMarketplaceID |
| METRIC | targetingMethod |
| METRIC | reportGranularity |
| METRIC | amazonStandardId |
| METRIC | parentASIN |
| METRIC | marketplace |
| METRIC | brandName |
| METRIC | asinConversionType |
| METRIC | featuredASIN |
| METRIC | productName |
| METRIC | productGroup |
| METRIC | productCategory |
| METRIC | productSubcategory |
| METRIC | brandHaloDetailPage14d |
| METRIC | brandHaloDetailPageViews14d |
| METRIC | brandHaloDetailPageClicks14d |
| METRIC | brandHaloProductReviewPage14d |
| METRIC | brandHaloProductReviewPageViews14d |
| METRIC | brandHaloProductReviewPageClicks14d |
| METRIC | brandHaloAddToList14d |
| METRIC | brandHaloAddToListViews14d |
| METRIC | brandHaloAddToListClicks14d |
| METRIC | brandHaloAddToCart14d |
| METRIC | brandHaloAddToCartViews14d |
| METRIC | brandHaloAddToCartClicks14d |
| METRIC | brandHaloPurchases14d |
| METRIC | brandHaloPurchasesViews14d |
| METRIC | brandHaloPurchasesClicks14d |
| METRIC | brandHaloNewToBrandPurchases14d |
| METRIC | brandHaloNewToBrandPurchasesViews14d |
| METRIC | brandHaloNewToBrandPurchasesClicks14d |
| METRIC | brandHaloPercentOfPurchasesNewToBrand14d |
| METRIC | brandHaloNewSubscribeAndSave14d |
| METRIC | brandHaloNewSubscribeAndSaveViews14d |
| METRIC | brandHaloNewSubscribeAndSaveClicks14d |
| METRIC | brandHaloTotalUnitsSold14d |
| METRIC | brandHaloTotalSales14d |
| METRIC | brandHaloTotalNewToBrandSales14d |
| METRIC | brandHaloTotalNewToBrandUnitsSold14d |
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