Adform: hinzufügen, verfügbare Felder, Troubleshooting

Geändert am Di, 2 Sep um 4:58 NACHMITTAGS

Um eine Datenquelle zu intelligence qube hinzuzufügen, gehen Sie grundsätzlich vor wie im Artikel Datenquellen hinzufügen beschrieben.

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Im nächsten Schritt wählen Sie ein Daten-Template aus. Das Template definiert, welche Dimensionen und Metriken Sie aus der Datenquelle beziehen. Sie können eines der vordefinierten Templates auswählen oder im Custom Template selbst einzelne Dimensionen und Metriken auswählen.

Die Felder der vordefinierten Templates sehen Sie, wenn Sie auf das Fragezeichen klicken.

Das Template "Adform" wird über die aufgeführten Felder hinaus folgende Dimensionen (als Custom Dimensionen) generieren:

adform.campaignType
adform.campaign
adform.lineItem
adform.lineItemAdGapID
adform.client
adform.order
adform.deal
adform.banner

Informationen zu den einzelnen Berichtsfeldern von adform finden Sie unter anderem unter:

adform Reporting Data Documentation

Quota: adform limitiert die Abrufe an seiner API. Falls Sie sehr viele Felder und Daten abrufen, könnte es zu Verzögerungen oder Störungen beim Abrufe kommen. Dies erkennen Sie im Bereich Datenquellen an den Warnhinweisen. Eröffnen Sie in diesem Fall bitte ein Ticket.

Verfügbare Felder von adform in intelligence qube:

Type	Label	Description	Data Type
DIMENSION	Ad Creative Type	This dimension groups information by the following ad creative types: Video, Display, Pixel Tag. It helps to evaluate how different types contribute to campaign performance in order to optimize line item strategies accordingly.	Text
DIMENSION	Ad Interaction Type	This dimension can be used to group view-through and click-through activity e.g. conversions, orders etc.	Text
DIMENSION	Agency ID (OVK)	This dimension groups data by Agency ID (OVK). Agency ID (OVK) is a unique identifier of an Agency or Agency office. Collected from Campaign Details page.	Text
DIMENSION	App ID	Groups information by app ID provided by app store.	Text
DIMENSION	App Name	Groups information by app name provided by app store e.g. Angry Birds.	Text
DIMENSION	App Store	Groups information by app store name e.g. Apple App Store.	Text
DIMENSION	Backup Banner	This dimension indicates with a "X" symbol whether a back-up banner exists or not. Usually used with Banner/Adgroups dimension. Collected from Banner Overview page.	Text
DIMENSION	Banner Ad Message	This dimension indicates what ad message was used in XML enabled banner through Adform Content Manager.	Text
DIMENSION	Banner Attribute 1	This dimension groups information by Banner Attribute 1. Banner attribute is a user-defined property of a banner. Banner Attribute 1 is usually assigned to the banner batch column in Banner Overview page.	Text
DIMENSION	Banner Attribute 1 ID	Groups metrics by the Adform Banner Attribute ID	Text
DIMENSION	Banner Attribute 2	This dimension groups information by Banner Attribute 2. Banner attribute is a user-defined property of a banner. Collected from Banner Overview page.	Text
DIMENSION	Banner Attribute 3	This dimension groups information by Banner Attribute 3. Banner attribute is a user-defined property of a banner. Collected from Banner Overview page.	Text
DIMENSION	Banner Attribute 4	This dimension groups information by Banner Attribute 4. Banner attribute is a user-defined property of a banner. Collected from Banner Overview page.	Text
DIMENSION	Banner Attribute 5	This dimension groups information by Banner Attribute 5. Banner attribute is a user-defined property of a banner. Collected from Banner Overview page.	Text
DIMENSION	Banner Click Coordinate X	Shows banner click interaction coordinate X. It is used to draw Banner Heat Map report overlay.	Text
DIMENSION	Banner Click Coordinate Y	Shows banner click interaction coordinate Y. It is used to draw Banner Heat Map report overlay.	Text
DIMENSION	Banner Domain (2nd level)	This dimension shows 2nd level URLs of publisher sites (e.g. *.cnn.com), where banner was displayed when a clicks or an impression was registered.	Text
DIMENSION	Banner Domain (3rd level)	This dimension shows 3rd level URLs of publisher sites (e.g. *.editorial.cnn.com), where banner was displayed when a click was registered. When using this dimension with Impressions metric, 2nd level banner domain information is reported (less detailed information is provided).	Text
DIMENSION	Banner Format	This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc. Collected from Banner Overview page.	Text
DIMENSION	Banner format ID	This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc. Collected from Banner Overview page.	Text
DIMENSION	Banner Global ID	Groups information by Banner Global ID. When banner is copied, all its copies will have the same Global ID as the original banner. This way, statistics could be used to check how the same banner is performing across different campaigns. Note: When banner is copied, a unique Banner ID is assigned each time, therefore to check banner performance across different client campaigns, Global ID has to be used.	Text
DIMENSION	Banner ID	This dimension groups data by Adform banner ID.	Text
DIMENSION	Banner Member	Groups data by the name of synchronized ads members. It shows data only for Synchronized Ads and is compatible with clicks and event only.	Text
DIMENSION	Banner Size	This dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250.	Text
DIMENSION	Banner Type	This dimension groups information by creative material type. Most common banner types include Flash, Image, Rich Media, Link, Keyword and other.	Text
DIMENSION	Banner type ID	This dimension groups information by creative material type. Most common banner types include Flash, Image, Rich Media, Link, Keyword and other.	Text
DIMENSION	Banner Weight (KB)	This dimension groups information by banner weight.	Text
DIMENSION	Banner/Adgroups	This dimension groups information by banner for Display campaigns, or by Adgroup for Search campaigns. Banner is an advertisement vehicle. The banner is displayed through different medias/publishers on different placements. Adgroup contains one or more keywords used in Search Engine campaigns.	Text
DIMENSION	Brand Safety Blocked Category	This dimension groups data by Brand Safety Blocked Category.	Text
DIMENSION	Browser	Technical dimension, shows information grouped by visitors' web browser, such as "Explorer 8" or "Firefox 2".	Text
DIMENSION	Buy Type	This dimension indicates the booking/buy types of the selected placement. Possible values: Impressions (CPM), Clicks (CPC), Viewable Impressions (vCPM), Days, Weeks, Months and Conversions.	Text
DIMENSION	Buy Type ID	This dimension indicates the booking/buy type ID of the selected placement.	Text
DIMENSION	Campaign	This dimension shows and groups information by campaign. The campaign is the base item in Adform system, it contains media, placements, banners.	Text
DIMENSION	Campaign Billing ID	This dimension groups data by Adform campaign billing ID, which is of the form AA-BB-0123, where AA is agency's abbreviation, BB is country's abbreviation and 0123 is an identifying number.	Text
DIMENSION	Campaign Currency	This dimension groups information by campaign currency. Campaign currency identifies a currency unit in which campaign bookings are done and reported. Data is collected from Campaign Details page.	Text
DIMENSION	Campaign End Date	This dimension indicates the date on which a campaign ends.	Datum
DIMENSION	Campaign ID	This dimension groups data by Adform campaign ID.	Text
DIMENSION	Campaign Label 01	This dimension groups data by Campaign Label 1. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 02	This dimension groups data by Campaign Label 2. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 03	This dimension groups data by Campaign Label 3. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 04	This dimension groups data by Campaign Label 4. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 05	This dimension groups data by Campaign Label 5. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 06	This dimension groups data by Campaign Label 6. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 07	This dimension groups data by Campaign Label 7. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 08	This dimension groups data by Campaign Label 8. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 09	This dimension groups data by Campaign Label 9. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 10	This dimension groups data by Campaign Label 10. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 11	This dimension groups data by Campaign Label 11. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 12	This dimension groups data by Campaign Label 12. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 13	This dimension groups data by Campaign Label 13. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 14	This dimension groups data by Campaign Label 14. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 15	This dimension groups data by Campaign Label 15. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 16	This dimension groups data by Campaign Label 16. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 17	This dimension groups data by Campaign Label 17. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 18	This dimension groups data by Campaign Label 18. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 19	This dimension groups data by Campaign Label 19. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Label 20	This dimension groups data by Campaign Label 20. Data collected from Campaign Details page.	Text
DIMENSION	Campaign Start Date	This dimension indicates the date on which a campaign starts.	Datum
DIMENSION	Campaign Type	This dimension groups information by campaign type. Campaign type can be assigned in Campaign Details page, possible values: Display, Affiliate, Email, Social Media and other.	Text
DIMENSION	Channel ID	Channel ID external variable	Text
DIMENSION	City	Geographical dimension, groups information by visitor's city, e.g. Copenhagen, Oslo, Stockholm, London etc.	Text
DIMENSION	Click Details	This dimension groups information by banner click details. Click details allow seperating clicks on back-up and flash banners, and clicks on different clickable areas defined by different click-tags implemented in the banners.	Text
DIMENSION	Client	Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc.	Text
DIMENSION	Client ID	This dimension groups data by Adform client ID.	Text
DIMENSION	Connection Type	Technical dimension, groups data by users' connection type, such as "WiFi" or "3G".	Text
DIMENSION	Continent	Geographical dimension, groups information by visitor's continent, e.g. Australia, Europe, etc.	Text
DIMENSION	Continent ID	Used for drilling.	Text
DIMENSION	Contract type	Contract type external variable	Text
DIMENSION	Cookies Enabled	Technical dimension, groups information by visitor's cookie acceptance setting. "Enabled", "Disabled" and "Opt out" are among possible values here. "Enabled" means that a visitor accepts all cookies, "Disabled" means that a visitor doesn't accept cookies at all, "Opt out" means that a visitor doesn't accept Adform cookies.	Text
DIMENSION	Country	Geographical dimension, groups information by visitor's country e.g. Denmark, UK, USA, etc.	Text
DIMENSION	Country ID	Used for drilling.	Text
DIMENSION	Cross-Device Data Provider	This dimension groups data by Cross-Device Data Providers whose algorithms are used to connect identifiers that belong to the same user.	Text
DIMENSION	Date	This dimension groups information by date when a transaction happened.	Datum
DIMENSION	Date ID	Time dimension, groups information by date.	Text
DIMENSION	Day of Month	Time dimension, groups information by day of a month (from 1 to 31).	Text
DIMENSION	Deal ID	Groups information by Deal ID, used in Private Marketplaces.	Text
DIMENSION	Deal Name	Groups information by Deal Name, used in Private Marketplaces.	Text
DIMENSION	Device Model	This dimension indicates the device model name or number used primarily by the hardware vendor to identify the device, e.g. SM-T805S.	Text
DIMENSION	Device Type	Technical dimension, groups data by device type, which can be: Desktop and Laptop, Small Screen Phone, Smart Phone, Tablet, Other Mobile, Media Hub, Console, TV, eReader, Smart Watch, Smart Speaker. It shows what share of traffic comes from different device types.	Text
DIMENSION	Device Vendor	This dimension indicates the name of the company that manufactures the device or primarily sells it, e.g. Samsung.	Text
DIMENSION	DMA region	DMA region is a geographical dimension that groups information by user‘s designated market area (DMA), also referred to as a media market.	Text
DIMENSION	DMP Data Provider (Creative)	This dimension groups data by DMP Data Providers whose data was used in creatives to show an impression.	Text
DIMENSION	DMP Data Provider (DSP)	This dimension groups data by DMP Data Providers whose data was used in RTB to win an impression.	Text
DIMENSION	DMP Data Provider ID (Creative)	This dimension groups data by IDs of DMP Data Providers whose data was used in creatives to show an impression.	Text
DIMENSION	DMP Data Provider ID (DSP)	This dimension groups data by IDs of DMP Data Providers whose data was used in RTB to win an impression.	Text
DIMENSION	DMP Segment (Creative)	This dimension groups data by DMP Data Provider Segments that were used in creatives to show an impression.	Text
DIMENSION	DMP Segment (DSP)	This dimension groups data by DMP Data Provider Segments that were used in RTB to win an impression.	Text
DIMENSION	DMP Segment ID (Creative)	This dimension groups data by IDs of DMP Data Provider Segments that were used in creatives to show an impression.	Text
DIMENSION	DMP Segment ID (DSP)	This dimension groups data by IDs of DMP Data Provider Segments that were used in RTB to win an impression.	Text
DIMENSION	DMP Segment Source (Creative)	This dimension groups data by sources (e.g., original, cross-device, audience extension) of the DMP segments that were used in creatives to show an impression.	Text
DIMENSION	DMP Segment Source (DSP)	This dimension groups data by sources (e.g., original, cross-device, audience extension) of the DMP segments that were used in RTB to win an impression.	Text
DIMENSION	Dynamic Ad	This dimension groups data by Dynamic Ad. A Dynamic Ad is an entity that links specific Creative Shell, Version List and Dynamic Ad Setup. Serving tag is created for each specific Dynamic Ad.	Text
DIMENSION	Dynamic Ad Creative Shell	This dimension groups data by Dynamic Ad Creative Shell. A Dynamic Ad Creative Shell is a creative (banner) that is used as a shell containing dynamic variable rendering logic.	Text
DIMENSION	Dynamic Ad Setup	This dimension groups data by Dynamic Ad Setup. A Dynamic Ad Setup is an entity consisting of information about Creative Shells, Versions data and Dynamic Strategy set.	Text
DIMENSION	Dynamic Ad Version	This dimension groups data by Dynamic Ad Version. A Dynamic Ad Version is a single set of data variables and values used for messaging.	Text
DIMENSION	Environment Type	This dimension groups data by the type of device environment: Desktop, Mobile (undefined), Mobile Web, Mobile In-App, OTT/CTV. The OTT/CTV category includes traffic from game consoles, streaming devices, and smart TVs. The OTT/CTV environment is not accredited by the Media Rating Council (MRC).	Text
DIMENSION	Event Name	This dimension groups information by banner event name. Banner events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc.	Text
DIMENSION	Flash Version	Technical dimension, groups information by visitor's used Flash version.	Text
DIMENSION	Frequency (Campaign)	This dimension groups information depending on the individual impression frequency on a campaign. A user, who has been exposed to a campaign advertisement twice, has a frequency of 2. A value of zero means that a user does not accept cookies. If this dimension is used with metric Clicks, then user may appear in several rows if s/he clicks several times. For example, a user clicks the first time after seeing a campaign banner twice (this click falls into frequency 2 row), and clicks the second time after seeing a banner the 5th time (this click falls into frequency 5 row).	Text
DIMENSION	Frequency (Line Item)	This dimension groups information depending on the individual impression frequency on each and every Line Item. A user, who has been exposed to an advertisement from a Line Item twice, has a frequency of 2. A value of zero means that a user does not accept cookies. If this dimension is used with metric Clicks, then user may appear in several rows if s/he clicks several times. For example, a user clicks the first time after seeing a banner from a Line item twice (this click falls into frequency 2 row), and clicks the second time after seeing a banner from the same Line Item for the 5th time (this click falls into frequency 5 row). Tip: this dimension should always be used with Line Item dimension.	Text
DIMENSION	Global Media	Groups information by media, automatically synchronized with the global media database.	Text
DIMENSION	Hour	Time dimension, groups information by hour of the day (values from 0 to 23).	Text
DIMENSION	Industry Vertical	This dimension groups data by industry vertical, collected from Client Management section. Useful for benchmarking reports when analyzing multiple advertisers' data.	Text
DIMENSION	Language (Browser)	This dimension groups data by user's browser language (e.g., English, Danish).	Text
DIMENSION	Line Item	This dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher.	Text
DIMENSION	Line Item AdGap ID	AdGap ID is used to minimize effort of comparing Advertiser and Publisher reports by sharing unique ID per line item with the publisher to gain a common, shareable report.	Text
DIMENSION	Line Item End Date	This dimension displays Line Item end date collected from Mediaplan scheduler.	Datum
DIMENSION	Line Item ID	This dimension groups data by Adform Line Item ID.	Text
DIMENSION	Line Item Label 01	This dimension groups data by Line Item Label 01. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 02	This dimension groups data by Line Item Label 02. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 03	This dimension groups data by Line Item Label 03. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 04	This dimension groups data by Line Item Label 04. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 05	This dimension groups data by Line Item Label 05. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 06	This dimension groups data by Line Item Label 06. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 07	This dimension groups data by Line Item Label 07. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 08	This dimension groups data by Line Item Label 08. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 09	This dimension groups data by Line Item Label 09. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 10	This dimension groups data by Line Item Label 10. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 11	This dimension groups data by Line Item Label 11. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 12	This dimension groups data by Line Item Label 12. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 13	This dimension groups data by Line Item Label 13. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 14	This dimension groups data by Line Item Label 14. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 15	This dimension groups data by Line Item Label 15. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 16	This dimension groups data by Line Item Label 16. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 17	This dimension groups data by Line Item Label 17. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 18	This dimension groups data by Line Item Label 18. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 19	This dimension groups data by Line Item Label 19. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Label 20	This dimension groups data by Line Item Label 20. Line Item Labels can be set in Mediaplan page.	Text
DIMENSION	Line Item Note	This dimension displays Line Item Notes for the selected Line Item. Collected from Mediaplan section.	Text
DIMENSION	Line Item Start Date	This dimension displays Line Item start date collected from Mediaplan scheduler.	Datum
DIMENSION	Media	Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other.	Text
DIMENSION	Media Country	This dimension indicates media/publisher country, where the selected media is located. Collected from Media database.	Text
DIMENSION	Media Group 2	This dimension groups information by media group 2 values. There can be several media groups containing different types of information, all of which describes medias and helps to group them, e.g. content, media type, target group, etc. Collected from Media database.	Text
DIMENSION	Media Group 3	This dimension groups information by media group 3 values. There can be several media groups containing different types of information, all of which describes medias and helps to group them, e.g. content, media type, target group, etc. Collected from Media database.	Text
DIMENSION	Media Group 4	This dimension groups information by media group 4 values. There can be several media groups containing different types of information, all of which describes medias and helps to group them, e.g. content, media type, target group, etc. Collected from Media database.	Text
DIMENSION	Media Group 5	This dimension groups information by media group 5 values. There can be several media groups containing different types of information, all of which describes medias and helps to group them, e.g. content, media type, target group, etc. Collected from Media database.	Text
DIMENSION	Media ID	This dimension groups data by Adform media ID.	Text
DIMENSION	Media Section	This dimension groups information by media section. Media section can have several placements and it is usually devoted for publishing information of similar content, e.g. sports, finance, transportation etc.	Text
DIMENSION	Media: Line Item	A joint dimension to list Media:Line Item combination as one dimension values.	Text
DIMENSION	Month	Time dimension, groups information by month, e.g. January, February, etc.	Text
DIMENSION	Month ID	Time dimension, groups information by month, e.g. 1, 2, etc.	Text
DIMENSION	Network	This dimension groups information by network. Networks are organisations containing several medias (publishers) usually of certain industry vertical.	Text
DIMENSION	Network ID	This dimension groups data by Adform Network ID.	Text
DIMENSION	Operating System	Technical dimension, groups information by operating system of a visitor, e.g. Windows, iOS.	Text
DIMENSION	Order	This dimension shows and groups information by order. Usually, it is used to group line items for the long running campaigns.	Text
DIMENSION	Order ID	This dimension groups data by Adform Order ID.	Text
DIMENSION	Page	Website tracking dimension. Page is a definable content unit in advertiser's site. Usually one tracking point is implemented per page.	Text
DIMENSION	Page ID	This dimension groups data by Adform Page ID, also known as Tracking Point ID.	Text
DIMENSION	Paid Keywords	This dimension lists paid search keywords that visitors used to reach advertiser's website.	Text
DIMENSION	Partner ID	Partner ID external variable	Text
DIMENSION	Post-buy Brand Safety Provider	This dimension groups data by the post-buy brand safety provider whose data was used to prevent banners from being displayed on domains with undesirable, brand-incompatible content.	Text
DIMENSION	Product Retargeting	This dimension groups data by the items used in Product Retargeting ads.	Text
DIMENSION	Programmatic Buy Type	This dimension groups information by line item‘s buy type: RTB and Programmatic Guaranteed. Real-Time Bidding includes an open auction, private auction, and preferred deals. While Programmatic Guaranteed enables the buyer to buy inventory directly from the publisher.	Text
DIMENSION	Reaction Time	This dimension groups information by reaction time in intervals (in days) between click and conversion (pageview). If there is no click in visitor's path, then between the impression and the conversion (pageview).	Text
DIMENSION	Referrer Type	Website tracking dimension, groups information by referrer type, such as "Direct Traffic", "Referring Site" or "Natural Search".	Text
DIMENSION	Region	Geographical dimension, shows visitor related information grouped by region.	Text
DIMENSION	Region ID	Used for drilling.	Text
DIMENSION	RTB Ad Position	Groups data by an ad's position on a page, such as "Above the fold" or "Below the fold".	Text
DIMENSION	RTB Audience	This dimension groups information by RTB audience selected in the Targeting step. An audience is a customized segment of users to be targeted, e.g. women from Denmark using Android devices.	Text
DIMENSION	RTB Categories	This dimension groups data by RTB categories. RTB categories shows Tier 1 and Tier 2 Categories, so that user can check on best/worst performing categories to be included/excluded in RTB Targeting, and evaluate current RTB Category targeting	Text
DIMENSION	RTB Domain	This dimension groups data by RTB domain. RTB domains show 2nd level URLs of publisher sites (e.g. cnn.com), where a banner was displayed when impression was registered. RTB domain values are tracked and sent to Adform by AdExchanges.	Text
DIMENSION	RTB Inventory Source	Groups information by RTB Inventory Source. Inventory source is an ad exchange, which can be selected for running a Real Time Bidding campaign, e.g. Admeld, Microsoft Ad Exchange, etc.	Text
DIMENSION	RTB Inventory Source ID	Groups information by RTB Inventory Source ID. Inventory Source ID is an ID, used in Adform, for ad exchange, which can be selected for running a Real Time Bidding (RTB) campaign, e.g. Admeld, Microsoft Ad Exchange, etc.	Text
DIMENSION	RTB Not-winning Reason	This dimension groups Lost bids by the reason why they were not won. The reasons are imported from integrated partners and have various names (e.g., Lost; Creative was outbid; Creative requires additional review).	Text
DIMENSION	RTB Parent Categories	This dimension groups data by RTB parent categories. RTB parent categories shows the best/worst performing Tier 2 categories.	Text
DIMENSION	RTB Video Placement Type	This dimension groups data by video placement type. The values indicate whether the ad was played in the video player itself (In-stream) or outside the video player and autoplays in a large format player whenever it is in view (Out-stream). If video placement type was not provided by exchange, it falls under "Unresolved".	Text
DIMENSION	RTB Video Position	This dimension groups data by video ad position. The values (Pre-roll, Mid-roll, Post-roll) indicate whether the ad was played before, during or after the streaming of the video content. If video ad position was not provided by exchange, it falls under "Unresolved".	Text
DIMENSION	Screen Resolution	Technical dimensions, groups information by visitors' screen resolution e.g. 1280x1024.	Text
DIMENSION	SE Account	This dimension groups information by Search Engine acount.	Text
DIMENSION	Sending Variables	Website tracking dimension. This dimension indicates whether tracked page (tracking point) sends variable data or not. A variable contains information collected from visitors on a tracked page of a client's website.	Text
DIMENSION	Sys Var 1	This dimension groups information by system variable 1. A system variable contains information collected from visitors on a tracked page of a client's website. System variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by system variable 1, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases. System variable 1 name can be edited on the Variables tab in Tracking section.	Text
DIMENSION	Sys Var 2	This dimension groups information by system variable 2. A system variable contains information collected from visitors on a tracked page of a client's website. System variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by system variable 2, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases. System variable 2 name can be edited on the Variables tab in Tracking section.	Text
DIMENSION	Sys Var 3	This dimension groups information by system variable 3. A system variable contains information collected from visitors on a tracked page of a client's website. System variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by system variable 3, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases. System variable 3 name can be edited on the Variables tab in Tracking section.	Text
DIMENSION	Sys Var 4	This dimension groups information by system variable 4. A system variable contains information collected from visitors on a tracked page of a client's website. System variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by system variable 4, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases. System variable 4 name can be edited on the Variables tab in Tracking section.	Text
DIMENSION	Sys Var 5	This dimension groups information by system variable 5. A system variable contains information collected from visitors on a tracked page of a client's website. System variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by system variable 5, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases. System variable 5 name can be edited on the Variables tab in Tracking section.	Text
DIMENSION	Sys Var 6	This dimension groups information by system variable 6. A system variable contains information collected from visitors on a tracked page of a client's website. System variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by system variable 6, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases. System variable 6 name can be edited on the Variables tab in Tracking section.	Text
DIMENSION	Sys Var 7	This dimension groups information by system variable 7. A system variable contains information collected from visitors on a tracked page of a client's website. System variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by system variable 7, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases. System variable 7 name can be edited on the Variables tab in Tracking section.	Text
DIMENSION	Sys Var Age Group	This dimension groups information by system variable Age Group and is an Order level variable. A system variable contains information collected from visitors on a tracked page of a client's website. Age Group variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by Age Group variable, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases.	Text
DIMENSION	Sys Var Country	This dimension groups information by a system variable Country and is an Order level variable. A system variable contains information collected from visitors on a tracked page of a client's website. Country variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by Country variable, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases.	Text
DIMENSION	Sys Var Currency	This dimension groups information by system variable Currency and is an Order level variable. A system variable contains information collected from visitors on a tracked page of a client's website. Currency variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by Currency variable, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases.	Text
DIMENSION	Sys Var Gender	This dimension groups information by system variable Gender and is an Order level variable. A system variable contains information collected from visitors on a tracked page of a client's website. Gender variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by Gender variable, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases.	Text
DIMENSION	Sys Var Product Category	This dimension groups information by a system variable Product Category and is a Product level variable. A system variable contains information collected from visitors on a tracked page of a client's website. Product Category variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by Product Category variable, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases.	Text
DIMENSION	Sys Var Product ID	This dimension groups information by a system variable Product ID and is a Product level variable. A system variable contains information collected from visitors on a tracked page of a client's website. Product ID variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by Product ID variable, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases.	Text
DIMENSION	Sys Var Product Name	This dimension groups information by a system variable Product Name and is a Product level variable. A system variable contains information collected from visitors on a tracked page of a client's website. Product Name variable should be used to track information, which can be well aggregated and does not exceed 1000 different values. If more than 1000 different values are sent by Product Name variable, all the exceeding values will be represented by N/A row in this report. Please use Variable Data Export in order to see all different values in exceeding cases.	Text
DIMENSION	Tag ID (BN)	This dimension groups data by Adform Tag ID, also known as BN number.	Text
DIMENSION	Tag UID	This dimension groups data by Tag UID. Tag UID is a unique identifier of a tag, and can be used for matching Adform's statistics to Media's data. Collected from Tags page.	Text
DIMENSION	Tags	Tag is a small piece of code used to track online advertisements. This dimension groups information in relations to tags, it could be used to show rotators information.	Text
DIMENSION	Video Player Size	Technical dimension, groups data by video player size, such as "Small (240p or less)" or "HD (720p-1079p)".	Text
DIMENSION	Video Start Mode	This dimension groups data by the start mode of the video ads: Auto-play, Click-to-play, and Unknown. If you are using Adform tags (3rd party tags) and want to track auto-play videos, an additional auto-play parameter needs to be added to the URL.	Text
DIMENSION	Viewability Time (sec.)	Amount of time that a banner was viewable. This dimension groups information by time intervals, e.g., 0-5 sec., 5-10 sec.	Text
DIMENSION	Website	Website tracking dimension, groups information by tracking website. It is the highest member of tracking hierarchy, and can contain one or more tracking sections. Collected from Tracking page.	Text
DIMENSION	Website Section	Website tracking dimension, groups information by tracking section. Tracking section can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one section of client's website and used for many different campaigns. Collected from Tracking page.	Text
DIMENSION	Website Subsection	Website tracking dimension, groups information by tracking subsection. Tracking subsection is a part of tracking section and can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one subsection of client's website and used for many different campaigns. Collected from Tracking page.	Text
DIMENSION	Week	Time dimension, groups information by the week number, e.g. 1, 2, etc.	Text
DIMENSION	Weekday	Time dimension, groups information by weekday, e.g. Monday, Tuesday, etc.	Text
DIMENSION	Weekday ID	Time dimension, groups information by weekday, e.g. 1, 2, etc.	Text
DIMENSION	Year	Time dimension, groups information by year, e.g. 2009, 2010, etc.	Text
DIMENSION	Year ID	Time dimension, groups information by year, e.g. 2009, 2010, etc.	Text
DIMENSION	Year-Month	Time dimension, groups information by year and month, e.g. 2009-12.	Text
DIMENSION	Year-Week	Time dimension, groups information by year and week, e.g. 2009-24	Text
DIMENSION	ZIP Code	Geographical dimension, groups data by visitor's ZIP code.	Text
METRIC	% New Visits	This metric shows a percentage of new visits in relation to all registered visits on an advertiser's website for the selected tracking setup.	Zahl (Prozentwert)
METRIC	Amount	This metric shows the spent amount visible in the Mediaplan. It can be set to show gross amount, net amount or net amount 2. Could be used to report on the cost and fee breakdown of a campaign.	Zahl (Fließkommazahl)
METRIC	Avg. Brand Exposure Duration (sec.)	This metric shows the average amount of time that a user was exposed to an advertisement, taking into account the % of user's screen covered by the banner and its time in the user's screen. TIP: Check documentation for more details.	Zahl (Fließkommazahl)
METRIC	Avg. Engagement Time (sec.)	This metric shows the average engagement time of visible banners. A banner is visible when at least X % of its area is visible in user's screen. X parameter is collected from Campaign Details page. Three timed events are considered during calculation - mouse-over time, video play time, and expansion time. Measurement is based on sampled data.	Zahl (Fließkommazahl)
METRIC	Avg. Expansion Time (sec.)	This metric shows the average amount of time that a viewable expanding banner has been in its expanded state. Could be used to evaluate user exposure.	Zahl (Fließkommazahl)
METRIC	Avg. Frequency	This metric shows the average number of impressions to which a user has been exposed. Tip: In order to see average frequency for unique user (all duplications excluded), use Campaign Unique setting for this metric.	Zahl (Fließkommazahl)
METRIC	Avg. Frequency (cross-device)	This metric shows the average number of impressions to which a user has been exposed. When selecting uniqueness levels, a user is considered unique across all their devices. Could be used to evaluate reach of a campaign. TIP: To evaluate frequency capping, select the appropriate uniqueness level, and use the corresponding dimensions. Check documentation for more details.	Zahl (Fließkommazahl)
METRIC	Avg. Mouse Over Time (sec.)	This metric shows the average mouse-over time on visible banners. A banner is visible when at least X % of its area is visible in user's screen. X parameter is collected from Campaign Details page. Only mouse-overs, which lasted 1 second or more, are considered. Measurement is based on sampled data.	Zahl (Fließkommazahl)
METRIC	Avg. Page Duration (sec.)	This metric shows the average time spent on a tracked page. Measured in seconds.	Zahl (Fließkommazahl)
METRIC	Avg. Sales	This metric shows the sales value divided from number of conversions for the selected dimensions.	Zahl (Fließkommazahl)
METRIC	Avg. Video Play Time (sec.)	This metric shows the average amount of time that a viewable video banner played. Only user-initiated video plays are considered. Could be used to evaluate user engagement.	Zahl (Fließkommazahl)
METRIC	Avg. Viewability Time (sec.)	This metric shows the average amount of time that users actually saw a viewable banner in their screen. TIP: A viewable impression is defined in the Ad Viewability settings, visible in the Campaign Details.	Zahl (Fließkommazahl)
METRIC	Avg. Visit Depth	This metric shows the average number of visited pages per visit (session).	Zahl (Fließkommazahl)
METRIC	Avg. Visit Duration (sec.)	This metric shows the average time spent on a tracked website per visit (session). Measured in seconds.	Zahl (Fließkommazahl)
METRIC	Banner Click Interactions	This metric shows the number of clicks interactions for Banner Click Coordinate X and Banner Click Coordinate Y. It is used to draw Banner Heat Map report overlay.	Zahl (Ganzzahl)
METRIC	Blocked Impressions	This metric shows the number of impressions, which were blocked according to campaign's Brand Safety settings. Impression blocking in Brand Safety means that a blank, non-clickable image is displayed instead of actual banner for brand protection purpose.	Zahl (Ganzzahl)
METRIC	Blocked Impressions (%)	This metric shows the proportion of Brand Safety blocked impressions in total number of impressions. Impression blocking in Brand Safety means that a blank, non-clickable image is displayed instead of actual banner for brand protection purpose.	Zahl (Prozentwert)
METRIC	Booked	This metric shows the number of booked units for a media placement (line item). Tip: use this metric with the Buy Type dimension to be able to discern units e.g. impressions.	Zahl (Fließkommazahl)
METRIC	Booked Clicks	This metric shows the number of booked clicks for a media placement. Clicking means interacting with an advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement.	Zahl (Ganzzahl)
METRIC	Booked Conversions	This metric shows the number of booked conversions for the selected dimension. Any tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made.	Zahl (Ganzzahl)
METRIC	Booked Impressions	This metric shows the number of booked impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement.	Zahl (Ganzzahl)
METRIC	Booked Time	This metric shows the number of booked time units for the selected dimension.	Zahl (Fließkommazahl)
METRIC	Bounce Rate (%)	This metric shows the percentage of bounces in relation to registered visits on a client's website for the selected tracking setup.	Zahl (Prozentwert)
METRIC	Bounces	This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session).	Zahl (Ganzzahl)
METRIC	Clicks	This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement.	Zahl (Ganzzahl)
METRIC	Clicks (cross-device)	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination. When selecting uniqueness levels, a user is considered unique across all their devices. TIP: User engagements with rich media banners, e.g., click on video play start button, are not taken into account.	Zahl (Ganzzahl)
METRIC	Clicks to Landing Page	This metric shows the percentage of clicks ending up as visits on the landing page for the selected dimension.	Zahl (Prozentwert)
METRIC	Clicks Unique (%)	This metric shows the percentage of unique clicks in relation to all registered clicks.	Zahl (Prozentwert)
METRIC	Conversions	A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded.	Zahl (Ganzzahl)
METRIC	Conversions (All)	A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews displayed as a sum for all tracked conversion pages.	Zahl (Ganzzahl)
METRIC	Conversions (cross-device)	This metric shows the number of times that users took the desired action on an advertiser's website, e.g., purchased an item, subscribed to a newsletter. Here, the user may have interacted with the campaign and website on different devices.	Zahl (Ganzzahl)
METRIC	Conversions (Specs)	A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews displayed as a sum for all tracked conversion pages. There is a possibility to change uniqueness setting for this metric.	Zahl (Ganzzahl)
METRIC	Cost	This metric shows the cost value for the selected dimension (usually on a media, placement (line item) level). Please check documentation for more details.	Zahl (Fließkommazahl)
METRIC	Cost (Non-Viewable)	This metric shows the cost value taking into account the percentage of non-viewable and undetermined impressions. TIP: Check documentation for more details.	Zahl (Fließkommazahl)
METRIC	Cost (Post Click)	This metric shows the post click conversions cost.	Zahl (Fließkommazahl)
METRIC	Cost (Viewable)	This metric shows the cost value taking into account the percentage of viewable impressions. TIP: Check documentation for more details.	Zahl (Fließkommazahl)
METRIC	Cost/Sales	This metric shows Cost value divided by Sales value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign.	Zahl (Fließkommazahl)
METRIC	COV (%)	This metric shows the conversion rate for the selected dimension. Calculated as conversions divided from clicks, in percent.	Zahl (Prozentwert)
METRIC	COV (cross-device, %)	This metric shows the conversion rate, calculated as the ratio of conversions to clicks. Here, the user may have interacted with the campaign and website on different devices.	Zahl (Prozentwert)
METRIC	COV (Visits, %)	This metric shows the visit conversion rate for the selected dimension. Calculated as conversions divided from visits, in percent.	Zahl (Prozentwert)
METRIC	CTR (%)	This metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent.	Zahl (Prozentwert)
METRIC	CTR (%) (adjusted)	This metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent. This metric considers all tag serving types such as Impressions, Invisible, Offile, etc. except for Clicks in order to assure consistent metric values.	Zahl (Prozentwert)
METRIC	CTR (cross-device, %)	This metric shows the percentage of impressions that resulted in a click. When selecting uniqueness levels, a user is considered unique across all their devices.	Zahl (Prozentwert)
METRIC	CTR (Product Retargeting item, %)	The percentage of Product Retargeting item views that resulted in a click. One of the most commonly used KPIs to evaluate the performance of an item.	Zahl (Prozentwert)
METRIC	CTR (Viewable, %)	This metric shows the percentage of impressions that resulted in a click, taking into account only those impressions that were actually in the users' screens.	Zahl (Prozentwert)
METRIC	CTR Unique (%)	This metric shows unique click-through rate for the selected dimension. It is a percentage of unique users who have been exposed to an advertisement and then clicked. Calculated as campaign unique clicks divided from campaign impressions, in percent.	Zahl (Prozentwert)
METRIC	Delivered	This metric shows the number of units delivered by a publisher. Could be used to monitor under-/overdelivery. TIP: Use with Buy Type dimension to discern units, e.g., impressions.	Zahl (Fließkommazahl)
METRIC	Delivered (%)	This metric shows the percentage of units delivered by a publisher in relation to planned units. Could be used to monitor under-/overdelivery. TIP: Use with Buy Type dimension to discern units, e.g., impressions.	Zahl (Prozentwert)
METRIC	Delivered Clicks	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination. Could be used to monitor under-/overdelivery. TIP: Values are only displayed for line items booked in clicks.	Zahl (Ganzzahl)
METRIC	Delivered Clicks (%)	This metric shows the percentage of delivered clicks in relation to booked clicks. Could be used to monitor under-/overdelivery. TIP: Values are only displayed for line items booked in clicks.	Zahl (Prozentwert)
METRIC	Delivered Conversions	This metric shows the number of times that users took the desired action on an advertiser's website, e.g., purchased an item, subscribed to a newsletter. Could be used to monitor under-/overdelivery. TIP: Values are only displayed for line items booked in conversions.	Zahl (Ganzzahl)
METRIC	Delivered Conversions (%)	This metric shows the percentage of delivered conversions in relation to booked conversions. Could be used to monitor under-/overdelivery. TIP: Values are only displayed for line items booked in conversions.	Zahl (Prozentwert)
METRIC	Delivered Cost (%)	This metric shows the percentage of cost delivered until now (using max cost, fixed price method) in relation to the net amount (or net amount 2, based on client settings), or RTB cost in relation to RTB budget. Could be used to monitor under-/overdelivery.	Zahl (Prozentwert)
METRIC	Delivered Impressions	This metric shows the number of times that an advertisement was shown on a publisher's site. Could be used to monitor under-/overdelivery. TIP: Values are only displayed for line items booked in impressions.	Zahl (Ganzzahl)
METRIC	Delivered Impressions (%)	This metric shows the percentage of delivered impressions in relation to booked impressions. Could be used to monitor under-/overdelivery. TIP: Values are only displayed for line items booked in impressions.	Zahl (Prozentwert)
METRIC	Delivered Time	This metric shows the number of time units delivered by a publisher. Could be used to monitor under-/overdelivery. TIP: Values are only displayed for line items booked in time units.	Zahl (Fließkommazahl)
METRIC	DMP Cross Device Extension Cost	This metric shows total cross device extension cost that was spent on DMP Cross Device extension data to win an impression in RTB.	Zahl (Fließkommazahl)
METRIC	DMP Data Cost (Creative)	This metric shows total data cost that was spent on DMP data to show an impression in creatives.	Zahl (Fließkommazahl)
METRIC	DMP Data Cost (DSP)	This metric shows total data cost that was spent on DMP data to win an impression in RTB.	Zahl (Fließkommazahl)
METRIC	DMP Lookalike Extension Cost	This metric shows total lookalike extension cost that was spent on DMP Lookalike extension data to win an impression in RTB.	Zahl (Fließkommazahl)
METRIC	eCPA	This metric shows effective Cost per Conversion with the conversion pages listed as a sum. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign.	Zahl (Fließkommazahl)
METRIC	eCPA (SE)	This metric shows effective Cost per Conversion with the conversion pages listed as a sum. Used for Search Engine campaigns, when Search Engine calculates cost, but Adform tracks conversions.	Zahl (Fließkommazahl)
METRIC	eCPC	This metric shows cost per click for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign.	Zahl (Fließkommazahl)
METRIC	eCPI	This metric shows cost per impression for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign.	Zahl (Fließkommazahl)
METRIC	eCPM	This metric shows cost per mille (thousand impressions) for the selected dimension.	Zahl (Fließkommazahl)
METRIC	eCPM (Viewable)	This metric shows the effective cost value of a thousand viewable impressions. TIP: Check documentation for more details.	Zahl (Fließkommazahl)
METRIC	eCPP	This metric shows effective cost per pageview for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. All tracking points are taken into acount when calculating this metric.	Zahl (Fließkommazahl)
METRIC	Eligible Impressions	This metric shows the number of eligible impressions. Eligible impressions are impressions that have been fully rendered in the user's browser, and were eligible for viewability measurement based on the creative format and tag type.	Zahl (Ganzzahl)
METRIC	Engagement Rate (%)	This metric is calculated as Engaging impressions / Impressions * 100 %. Engaging impressions stand for the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc.	Zahl (Prozentwert)
METRIC	Engagements	This metric shows the count of user interactions with a banner. User interactions are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc. Not user-initiated banner events are not included into this metric, except for auto-expand event. Examples of not user-initiated banner event are Floating Banner Shown, 25% of Video Play, etc.	Zahl (Ganzzahl)
METRIC	Engaging Impressions	This metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc.	Zahl (Ganzzahl)
METRIC	Entrances	This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing. Tip: use with dimension Page in order to see number of entries for each tracked page seperately.	Zahl (Ganzzahl)
METRIC	Events	This metric shows how many times an event has been invoked in a banner. Events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc. Tip: use with dimension Event Name if several different events are implemented.	Zahl (Ganzzahl)
METRIC	Exits	This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out). Tip: use with dimension Page in order to see number of exits for each tracked page seperately.	Zahl (Ganzzahl)
METRIC	Expansion Rate (%)	This metric shows the ratio of banner expansions to the number of impressions. The Expansion rate is calculated as All Expands / Impressions * 100%. Data from automatically expanding banners is excluded.	Zahl (Prozentwert)
METRIC	Impression Distribution (Measurable, %)	This metric shows the part of eligible impressions that were measured for viewability, calculated as the percentage of measurable impressions in relation to eligible impressions. This metric has been accredited by the Media Rating Council (MRC).	Zahl (Prozentwert)
METRIC	Impression Distribution (Non-Viewable, %) for Custom Viewability #1	This metric shows part of rendered impressions that were not in the users' screens, calculated as the percentage of non-viewable impressions in relation to eligible impressions.	Zahl (Prozentwert)
METRIC	Impression Distribution (Non-Viewable, %) for Custom Viewability #2	This metric shows part of rendered impressions that were not in the users' screens, calculated as the percentage of non-viewable impressions in relation to eligible impressions.	Zahl (Prozentwert)
METRIC	Impression Distribution (Non-Viewable, %) for IAB viewability	This metric shows part of rendered impressions that were not in the users' screens, calculated as the percentage of non-viewable impressions in relation to eligible impressions. This metric is accredited by Media Rating Council (MRC) only when reported together with "Ad Creative Type" dimension.	Zahl (Prozentwert)
METRIC	Impression Distribution (Undetermined, %)	This metric shows part of rendered impressions that were not measured for viewability, calculated as the percentage of non-measured impressions in relation to eligible impressions. This metric has been accredited by the Media Rating Council (MRC).	Zahl (Prozentwert)
METRIC	Impression Distribution (Viewable, %) for Custom Viewability #1	This metric shows part of rendered impressions that were in the users' screens, calculated as the percentage of viewable impressions in relation to eligible impressions.	Zahl (Prozentwert)
METRIC	Impression Distribution (Viewable, %) for Custom Viewability #2	This metric shows part of rendered impressions that were in the users' screens, calculated as the percentage of viewable impressions in relation to eligible impressions.	Zahl (Prozentwert)
METRIC	Impression Distribution (Viewable, %) for IAB viewability	This metric shows part of rendered impressions that were in the users' screens, calculated as the percentage of viewable impressions in relation to eligible impressions. This metric is accredited by Media Rating Council (MRC) only when reported together with "Ad Creative Type" dimension.	Zahl (Prozentwert)
METRIC	Impressions (%)	This metric shows the proportion of impressions for the selected dimension, in comparison with the total number of impressions.	Zahl (Prozentwert)
METRIC	Impressions (cross-device)	This metric shows the number of times that an advertisement was shown on a publisher's site. When selecting uniqueness levels, a user is considered unique across all their devices.	Zahl (Ganzzahl)
METRIC	Impressions Unique (%)	This metric shows the percentage of unique impressions in relation to all registered impressions.	Zahl (Prozentwert)
METRIC	Measurable Impressions	This metric shows the number of eligible impressions that were measured for viewability. This metric has been accredited by the Media Rating Council (MRC).	Zahl (Ganzzahl)
METRIC	Measurable Rate (%)	This metric shows the part of rendered impressions that were measured for viewability, calculated as the percentage of measurable impressions in relation to rendered impressions.	Zahl (Prozentwert)
METRIC	Mouse Over Rate (%)	This metric shows the ratio of mouse overs to the number of impressions. The Mouse Overs are counted when a user hovers his/her mouse pointer over a banner. Only mouse overs which lasted 1 second or more are counted.	Zahl (Prozentwert)
METRIC	Mouse Overs	This metric shows the number of mouse overs on banner. Only mouse overs, which lasted 1 second or more, are registered.	Zahl (Fließkommazahl)
METRIC	Non-Viewable Impressions for Custom Viewability #1	This metric shows the number of eligible impressions that were not in the users' screens.	Zahl (Ganzzahl)
METRIC	Non-Viewable Impressions for Custom Viewability #2	This metric shows the number of eligible impressions that were not in the users' screens.	Zahl (Ganzzahl)
METRIC	Non-Viewable Impressions for IAB Viewability	This metric shows the number of eligible impressions that were not in the users' screens. This metric is accredited by Media Rating Council (MRC) only when reported together with "Ad Creative Type" dimension.	Zahl (Ganzzahl)
METRIC	Overdelivered	This metric shows the number of units delivered over the booked volume. Could be used to monitor under-/overdelivery. TIP: Use with Buy Type dimension to discern units, e.g., impressions.	Zahl (Fließkommazahl)
METRIC	Overdelivered (%)	This metric shows the percentage of units delivered over the booked volume, in relation to booked units. Could be used to monitor under-/overdelivery. TIP: Use with Buy Type dimension to discern units, e.g., impressions.	Zahl (Prozentwert)
METRIC	Overdelivered Clicks	This metric shows the number of clicks delivered over the booked volume. Could be used to monitor under-/overdelivery. TIP: Values are only displayed for line items booked in clicks.	Zahl (Ganzzahl)
METRIC	Overdelivered Impressions	This metric shows the number of impressions delivered over the booked volume. Could be used to monitor under-/overdelivery.TIP: Values are only displayed for line items booked in impressions.	Zahl (Ganzzahl)
METRIC	Pageviews	This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded.	Zahl (Ganzzahl)
METRIC	Pageviews (All)	This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages.	Zahl (Ganzzahl)
METRIC	Pageviews (cross-device)	This metric shows the number of times pages on an advertiser's website were viewed. Here, the user may have interacted with the campaign and website on different devices. TIP: Use with dimension Page in order to see data for each page separately.	Zahl (Ganzzahl)
METRIC	Pageviews (Specs)	This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. There is a possibility to change uniqueness setting for this metric.	Zahl (Ganzzahl)
METRIC	Price	This metric shows the price paid per booked unit visible in the Mediaplan. It can be set to show gross price, net price or net price 2. Could be used to report on the cost and fee breakdown of a campaign.	Zahl (Fließkommazahl)
METRIC	Product Retargeting Item Views	The number of times that a Product Retargeting item was shown in a banner. One of the most commonly used KPIs to evaluate the performance of an item.	Zahl (Ganzzahl)
METRIC	Rendered Impressions	The number of times that an advertisement was rendered anywhere in a user's browser. This metric has been accredited by the Media Rating Council (MRC).	Zahl (Ganzzahl)
METRIC	ROI (%)	This metric shows the return of investment. A positive value corresponds to capital growth, a negative value corresponds to capital decay, and a value of 0% corresponds to no change. It is calculated as (Sales - Cost) / Cost * 100%, or as (Sales - RTB Budget Spent) / RTB Budget Spent * 100% in case of Real Time Bidding campaign.	Zahl (Prozentwert)
METRIC	RTB Adform Included Fee	This metric shows the amount of Adform included fee.	Zahl (Fließkommazahl)
METRIC	RTB Bids	This metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction.	Zahl (Ganzzahl)
METRIC	RTB Brand Safety Cost	This metric shows the amount of Brand safety costs.	Zahl (Fließkommazahl)
METRIC	RTB Contextual Targeting Cost	This metric shows the amount of Contextual targeting costs.	Zahl (Fließkommazahl)
METRIC	RTB Cross-Device Cost	This metric shows the amount of Cross device costs.	Zahl (Fließkommazahl)
METRIC	RTB Loss Rate (%)	This metric shows the part of all RTB bids that were lost (for instance, when a creative was outbid or if the creative requires additional review), calculated as Lost Bids / RTB Bids. Statistics are based on sampled lost bid data.	Zahl (Prozentwert)
METRIC	RTB Lost Bids	This metric shows the number of RTB bids that were lost (for instance, when a creative was outbid or if the creative requires additional review). Statistics are based on sampled data.	Zahl (Ganzzahl)
METRIC	RTB Media Cost	This metric shows the cost for which inventory was purchased from ad exchanges.	Zahl (Fließkommazahl)
METRIC	RTB Rich Media Fee	This metric shows the amount of Rich Media fees which are applied to heavy banners, rich media banners and banners with video.	Zahl (Fließkommazahl)
METRIC	RTB Trading Desk Fee	This metric shows the amount of Trading desk fee.	Zahl (Fließkommazahl)
METRIC	RTB Win Rate (%)	This metric shows the proportion of impressions (won bids) in total number of bids (attempts to win an impression). Calculated as Impressions / Bids in %.	Zahl (Prozentwert)
METRIC	Sales	This metric shows the sales value collected from all visits on tracked pages and is an Order level variable. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded.	Zahl (Fließkommazahl)
METRIC	Sales (All)	This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points.	Zahl (Fließkommazahl)
METRIC	Sales (cross-device)	This metric shows the sales value transmitted on conversion pages on an advertiser's website, e.g., thank you page. Here, the user may have interacted with the campaign and website on different devices. TIP: Sales variable needs to be transmitted on a conversion tracking point.	Zahl (Fließkommazahl)
METRIC	Sales (Specs)	This metric shows the sales value collected from all visits on tracked pages. Colected only if variable is implemented in Tracking points. There is a possibility to change uniqueness setting for this metric.	Zahl (Fließkommazahl)
METRIC	Sales/Cost	This metric shows Sales value divided by Cost value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign.	Zahl (Fließkommazahl)
METRIC	SE Avg. CPC	This metric shows average cost per click value for the selected dimension in Search Engine campaigns.	Zahl (Fließkommazahl)
METRIC	SE Avg. Position	This metric shows average position value for the selected dimension in Search Engine campaigns.	Zahl (Fließkommazahl)
METRIC	Sys Var Basket Size	This metric shows the size of the basket (shopping cart) and is an Order level variable. It is a system variable collected from visitors on a tracked page of advertiser's website.	Zahl (Ganzzahl)
METRIC	Sys Var Numeric 1	This metric shows numeric information collected from visitors on a tracked page of a client's website. It is a system variable and its name can be edited on the Variables tab in Tracking section.	Zahl (Fließkommazahl)
METRIC	Sys Var Numeric 2	This metric shows numeric information collected from visitors on a tracked page of a client's website. It is a system variable and its name can be edited on the Variables tab in Tracking section.	Zahl (Fließkommazahl)
METRIC	Sys Var Product Count	This metric shows the number of ordered products and is a Product level variable. It is a system variable collected from visitors on a tracked page of advertiser's website.	Zahl (Ganzzahl)
METRIC	Sys Var Product Sales	This metric shows the sales amount of ordered products and is a Product level variable. It is a system variable collected from visitors on a tracked page of advertiser's website.	Zahl (Fließkommazahl)
METRIC	Tracked Ads	This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads.	Zahl (Ganzzahl)
METRIC	Undetermined Impressions	This metric shows the number of eligible impressions that could not be measured for viewability. This metric has been accredited by the Media Rating Council (MRC).	Zahl (Ganzzahl)
METRIC	Verified Tracked Ads	This compound metric consists of rendered impressions and tracked ads (filtered for pixel tags) and shows a net count of impressions rendered or tracked on a publisher's page.	Zahl (Ganzzahl)
METRIC	Video Completion Rate (%)	Video completion rate is calculated as Video Completed / Video Play Started * 100%	Zahl (Prozentwert)
METRIC	Video Completions	This metric shows the number of times a video banner or in-stream video was played to 100% completion.	Zahl (Ganzzahl)
METRIC	Video Events	This metric shows the interactions with video banners, where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On, and others can be reported.	Zahl (Fließkommazahl)
METRIC	Video Events (Play Time, %)	This metric shows the percentage of video viewed for the selected dimension.	Zahl (Prozentwert)
METRIC	Video Plays (user initiated)	This metric shows the number of user-initiated video plays ("play" button presses).	Zahl (Ganzzahl)
METRIC	Video Start Rate (%)	Video start rate is calculated as Video Play Started / Impressions * 100%	Zahl (Prozentwert)
METRIC	Video Starts (all)	This metric shows the total number of video starts (including both auto-play and user-initiated video plays). TIP: Only unique starts are reported.	Zahl (Ganzzahl)
METRIC	Viewable Impressions for Custom Viewability #1	This metric shows the number of eligible impressions that were actually in the users' screens. Note: viewable impression custom thresholds #1 and #2 can be defined in the Ad Viewability Settings in Campaign Details. The custom thresholds can't be lower than stated in IAB standard.	Zahl (Ganzzahl)
METRIC	Viewable Impressions for Custom Viewability #2	This metric shows the number of eligible impressions that were actually in the users' screens. Note: viewable impression custom thresholds #1 and #2 can be defined in the Ad Viewability Settings in Campaign Details. The custom thresholds can't be lower than stated in IAB standard	Zahl (Ganzzahl)
METRIC	Viewable Impressions for IAB Viewability	This metric shows the number of eligible impressions that were actually in the users' screens. According to IAB standards, an impression is counted as viewable when at least 50 % of the banner area is visible in the user's screen for at least 1 second; at least 30% of the large (greater than 242,000 pixels) banner area is visible in the user's screen for at least 1 second; at least 50% of the in-stream video is visible in the user's screen for at least 2 seconds. This metric is accredited by Media Rating Council (MRC) only when reported together with "Ad Creative Type" dimension.	Zahl (Ganzzahl)
METRIC	Viewable Rate (%) for Custom Viewability #1	This metric shows the part of measured impressions that were actually in the users' screens, calculated as the percentage of viewable impressions in relation to measurable impressions. Note: viewable impression custom thresholds #1 and #2 can be defined in the Ad Viewability Settings in Campaign Details.	Zahl (Prozentwert)
METRIC	Viewable Rate (%) for Custom Viewability #2	This metric shows the part of measured impressions that were actually in the users' screens, calculated as the percentage of viewable impressions in relation to measurable impressions. Note: viewable impression custom thresholds #1 and #2 can be defined in the Ad Viewability Settings in Campaign Details.	Zahl (Prozentwert)
METRIC	Viewable Rate (%) for IAB Viewability	This metric shows the part of measured impressions that were actually in the users' screens, calculated as the percentage of viewable impressions in relation to measurable impressions. This metric is accredited by Media Rating Council (MRC) only when reported together with "Ad Creative Type" dimension.	Zahl (Prozentwert)
METRIC	Visitors	Shows the number of unique visitors in advertiser's website for the selected tracking setup.	Zahl (Ganzzahl)
METRIC	Visits	Shows the number of visits in advertiser's website for the selected tracking setup.	Zahl (Ganzzahl)
METRIC	VTR (%)	This metric shows the impression conversion rate for the selected dimension. Calculated as Conversions divided by Impressions and multiplied by 1000, in percents.	Zahl (Prozentwert)