Facebook Ads / Meta: hinzufügen, Besonderheiten, Action Split

Geändert am Mi, 3 Sep um 1:34 NACHMITTAGS

Um eine Datenquelle zu intelligence qube hinzuzufügen, gehen Sie grundsätzlich vor wie im Artikel Datenquellen hinzufügen beschrieben.

Klicken Sie auf den Button "Login with Facebook" und authentifizieren Sie sich mit dem Konto, das Zugriff auf die gewünschten Daten hat. Erlauben Sie intelligence qube den Zugriff im nächsten Screen.

Wenn Sie oder andere Benutzer in Ihrem Tenant sich bereits authentifiziert haben, können Sie diese Credentials auch direkt auswählen, ohne sich erneut einloggen zu müssen.

Im nächsten Schritt wählen Sie entweder ein vordefiniertes Template für den Datenabruf oder stellen sich eigene Kombination von Dimensionen und Metriken zusammen.

Empfehlenswert ist es, mit einem vordefinierten Template zu arbeiten. Wählen Sie dazu eines der Facebook Ads Konten aus dem Dropdown aus. Die Felder der vordefinierten Templates werden angezeigt, wenn Sie auf das Fragezeichen klicken. Darüber hinaus werden im Facebook Ads vordefinierten Template einige Custom Metriken angelegt, die den Split der Actions auf einzelne Felder gewährleisten:

FB Action comment
FB Action landing_page_view
FB Action lead
FB Action link_click
FB Action offsite_conversion.fb_pixel_custom
FB Action offsite_conversion.fb_pixel_lead
FB Action onsite_conversion.post_save
FB Action page_engagement
FB Action post
FB Action post_engagement
FB Action post_reaction
FB Action video_view

Wenn Sie die abzufragenden Dimensionen und Metriken selbst definieren möchten, wählen Sie "Custom Template". Wählen Sie dann zunächst den Account, die Kampagne und das Adset aus. Dann wählen Sie Dimensionen und Metriken aus, beachten Sie dabei das nicht alle Dimensionen und Metriken frei kombinierbar sind. Nach jeder Auswahl prüft intelligence qube, ob die Felder kombinierbar sind. Welche Felder genau miteinander kombinierbar sind entnehmen Sie der Facebook-Dokumentation. Vergessen Sie nicht, bei den Dimensionen auch ein Datumsfeld auszuwählen, da Ihre Daten sonst nicht auswertbar sind.

Wir empfehlen beim hinzufügen von Feldern Schritt-für-Schritt vorzugehen, da ihnen das System nach jeder Änderung mitteilen wird, ob sie bereits an Schnittstellengrenzen gestoßen sind.

Troubleshooting:

Intelligence Qube meldet "Access already granted" / "Zugang bereits gewährt" aber der Zugang ist nicht unter "Existing Credentials" gespeichert oder Sie möchten Sie Verbindung erneuern: Entfernen Sie bei Facebook die gewährten Rechte für Intelligence Qube und laden Sie Intelligence Qube neu.

Verfügbare Felder von Facebook Ads auf Intelligence Qube:

DIMENSION	action_device	The device on which the conversion event you're tracking occurred. For example, \"Desktop\" if someone converted on a desktop computer.
DIMENSION	action_canvas_component_name	Name of a component within a Canvas ad.
DIMENSION	action_carousel_card_id	The ID of the specific carousel card that people engaged with when they saw your ad.
DIMENSION	action_carousel_card_name	The specific carousel card that people engaged with when they saw your ad. The cards are identified by their headlines.
DIMENSION	action_destination	The destination where people go after clicking on your ad. This could be your Facebook Page, an external URL for your conversion pixel or an app configured with the software development kit (SDK).
DIMENSION	action_reaction	The number of reactions on your ads or boosted posts. The reactions button on an ad allows people to share different reactions on its content: Like, Love, Haha, Wow, Sad or Angry.
DIMENSION	action_target_id	The ID of destination where people go after clicking on your ad. This could be your Facebook Page, an external URL for your conversion pixel or an app configured with the software development kit (SDK).
DIMENSION	action_type	The kind of actions taken on your ad, page, app or event after your ad was served to someone, even if they didn't click on it. Action types include page likes, app installs, conversions, event responses, and more.
DIMENSION	action_video_sound	The sound status (on/off) when someone plays your video ad.
DIMENSION	action_video_type	Video metrics breakdown.
DIMENSION	ad_format_asset	The ID of the ad format asset involved in impression, click, or action
DIMENSION	age	The age range of the people you've reached.
DIMENSION	app_id	The ID of the application associated with the Ad Account or Campaign requested. The application information, including it’s ID, is viewable in the App Dashboard. Note: This breakdown is only supported by the total_postbacks field.
DIMENSION	body_asset	The ID of the body asset involved in impression, click or action.
DIMENSION	call_to_action_asset	The ID of the call to action asset involved in impression, click, or action.
DIMENSION	country	The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
DIMENSION	description_asset	The ID of the description asset involved in impression, click or action.
DIMENSION	device_platform	The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.
DIMENSION	dma	DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.
DIMENSION	frequency_value	The number of times an ad in your Reach and Frequency campaign was served to each person.
DIMENSION	gender	Gender of people you've reached. People who don't list their gender are shown as 'not specified'.
DIMENSION	hourly_stats_aggregated_by_advertiser_time_zone	Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.
DIMENSION	hourly_stats_aggregated_by_audience_time_zone	Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.
DIMENSION	image_asset	The ID of the image asset involved in impression, click or action.
DIMENSION	impression_device	The device where your last ad was served to someone on Facebook. For example \"iPhone\" if someone viewed your ad on an iPhone.
DIMENSION	link_url_asset	The ID of the URL asset involved in impression, click or action.
DIMENSION	place_page_id	The ID of the place page involved in impression or click. Note: Account level insights and page_place_id are not compatible with each other, so they cannot be queried together.
DIMENSION	platform_position	Where your ad was shown within a platform, for example on Facebook desktop Feed, or Instagram Mobile Feed.
DIMENSION	product_id	The ID and name of the product involved in impression, click, or action.
DIMENSION	publisher_platform	Which platform your ad was shown, for example on Facebook, Instagram, or Audience Network.
DIMENSION	region	The regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
DIMENSION	skan_conversion_id	The assigned Conversion ID (also referred to as Priority ID) of the event and/or event bundle configured in the application’s SKAdNetwork configuration schema. The app events configuration can be viewed and adjusted in Facebook Events Manager. You can learn more about configuring your app events for Apple's SKAdNetwork here. Note: This breakdown is only supported by the total_postbacks field.
DIMENSION	title_asset	The ID of the title asset involved in impression, click or action.
DIMENSION	video_asset	The ID of the video asset involved in impression, click or action.
DIMENSION	account_currency	Currency that is used by your ad account.
DIMENSION	account_id	The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
DIMENSION	account_name	The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
DIMENSION	ad_id	The unique ID of the ad you're viewing in reporting.
DIMENSION	ad_name	The name of the ad you're viewing in reporting.
DIMENSION	adset_id	The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
DIMENSION	adset_name	The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
DIMENSION	attribution_setting	The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account. Both 1-day and 7-day click attribution settings will include iOS14.5 modeled conversions (from opted out users) which will provide a more accurate view of ad performance and enable our delivery systems to optimize based on more comprehensive data. The attribution_setting field only returns values when use_unified_attribution_setting is set to true.
DIMENSION	buying_type	The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level.
DIMENSION	campaign_id	The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
DIMENSION	campaign_name	The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
DIMENSION	conversion_rate_ranking	A ranking of your ad's expected conversion rate. Your ad is ranked against ads with your optimization goal that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.
DIMENSION	date_start	The start date for your data. This is controlled by the date range you've selected for your reporting view.
DIMENSION	date_stop	The end date for your data. This is controlled by the date range you've selected for your reporting view.
DIMENSION	engagement_rate_ranking	A ranking of your ad's expected engagement rate. Engagement includes all clicks, likes, comments and shares. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.
DIMENSION	objective	The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases.
DIMENSION	optimization_goal	The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads.
DIMENSION	place_page_name	The name of the place page involved in impression or click. Has to be used together with Business Locations breakdown.
DIMENSION	quality_ranking	A ranking of your ad's perceived quality. Quality is measured using feedback on your ads and the post-click experience. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic (https://www.facebook.com/help/403110480493160) and does not apply to campaigns or ad sets, only ads.
DIMENSION	total_postbacks	The total number of postbacks received from Apple’s SKAdNetwork API. Postbacks from SKAdNetwork provide visibility into the number of app installs and post-install events that occurred. This metric is reported by a third-party API. Note: total_postbacks should not be queried with other field values. Request this metric separately from others.
METRIC	action_values	The total value of all conversions attributed to your ads.
METRIC	action_values.1d_view	Value for attribution window 1d_view. The total value of all conversions attributed to your ads.
METRIC	action_values.7d_view	Value for attribution window 7d_view. The total value of all conversions attributed to your ads.
METRIC	action_values.28d_view	Value for attribution window 28d_view. The total value of all conversions attributed to your ads.
METRIC	action_values.skan_view	Value for attribution window skan_view. The total value of all conversions attributed to your ads.
METRIC	action_values.1d_click	Value for attribution window 1d_click. The total value of all conversions attributed to your ads.
METRIC	action_values.7d_click	Value for attribution window 7d_click. The total value of all conversions attributed to your ads.
METRIC	action_values.28d_click	Value for attribution window 28d_click. The total value of all conversions attributed to your ads.
METRIC	action_values.skan_click	Value for attribution window skan_click. The total value of all conversions attributed to your ads.
METRIC	action_values.dda	Value for attribution window dda. The total value of all conversions attributed to your ads.
METRIC	actions	The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	actions.1d_view	Value for attribution window 1d_view. The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	actions.7d_view	Value for attribution window 7d_view. The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	actions.28d_view	Value for attribution window 28d_view. The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	actions.skan_view	Value for attribution window skan_view. The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	actions.1d_click	Value for attribution window 1d_click. The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	actions.7d_click	Value for attribution window 7d_click. The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	actions.28d_click	Value for attribution window 28d_click. The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	actions.skan_click	Value for attribution window skan_click. The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	actions.dda	Value for attribution window dda. The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
METRIC	canvas_avg_view_percent	The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
METRIC	canvas_avg_view_time	The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
METRIC	catalog_segment_value	The total value of all conversions from your catalog segment attributed to your ads.
METRIC	catalog_segment_value.1d_view	Value for attribution window 1d_view. The total value of all conversions from your catalog segment attributed to your ads.
METRIC	catalog_segment_value.7d_view	Value for attribution window 7d_view. The total value of all conversions from your catalog segment attributed to your ads.
METRIC	catalog_segment_value.28d_view	Value for attribution window 28d_view. The total value of all conversions from your catalog segment attributed to your ads.
METRIC	catalog_segment_value.skan_view	Value for attribution window skan_view. The total value of all conversions from your catalog segment attributed to your ads.
METRIC	catalog_segment_value.1d_click	Value for attribution window 1d_click. The total value of all conversions from your catalog segment attributed to your ads.
METRIC	catalog_segment_value.7d_click	Value for attribution window 7d_click. The total value of all conversions from your catalog segment attributed to your ads.
METRIC	catalog_segment_value.28d_click	Value for attribution window 28d_click. The total value of all conversions from your catalog segment attributed to your ads.
METRIC	catalog_segment_value.skan_click	Value for attribution window skan_click. The total value of all conversions from your catalog segment attributed to your ads.
METRIC	catalog_segment_value.dda	Value for attribution window dda. The total value of all conversions from your catalog segment attributed to your ads.
METRIC	clicks	The number of clicks on your ads.
METRIC	conversion_values	The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversion_values.1d_view	Value for attribution window 1d_view. The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversion_values.7d_view	Value for attribution window 7d_view. The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversion_values.28d_view	Value for attribution window 28d_view. The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversion_values.skan_view	Value for attribution window skan_view. The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversion_values.1d_click	Value for attribution window 1d_click. The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversion_values.7d_click	Value for attribution window 7d_click. The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversion_values.28d_click	Value for attribution window 28d_click. The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversion_values.skan_click	Value for attribution window skan_click. The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversion_values.dda	Value for attribution window dda. The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values.
METRIC	conversions	The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	conversions.1d_view	Value for attribution window 1d_view. The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	conversions.7d_view	Value for attribution window 7d_view. The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	conversions.28d_view	Value for attribution window 28d_view. The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	conversions.skan_view	Value for attribution window skan_view. The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	conversions.1d_click	Value for attribution window 1d_click. The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	conversions.7d_click	Value for attribution window 7d_click. The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	conversions.28d_click	Value for attribution window 28d_click. The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	conversions.skan_click	Value for attribution window skan_click. The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	conversions.dda	Value for attribution window dda. The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions.
METRIC	converted_product_quantity	The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_quantity.1d_view	Value for attribution window 1d_view. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_quantity.7d_view	Value for attribution window 7d_view. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_quantity.28d_view	Value for attribution window 28d_view. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_quantity.skan_view	Value for attribution window skan_view. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_quantity.1d_click	Value for attribution window 1d_click. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_quantity.7d_click	Value for attribution window 7d_click. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_quantity.28d_click	Value for attribution window 28d_click. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_quantity.skan_click	Value for attribution window skan_click. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_quantity.dda	Value for attribution window dda. The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value	The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value.1d_view	Value for attribution window 1d_view. The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value.7d_view	Value for attribution window 7d_view. The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value.28d_view	Value for attribution window 28d_view. The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value.skan_view	Value for attribution window skan_view. The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value.1d_click	Value for attribution window 1d_click. The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value.7d_click	Value for attribution window 7d_click. The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value.28d_click	Value for attribution window 28d_click. The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value.skan_click	Value for attribution window skan_click. The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	converted_product_value.dda	Value for attribution window dda. The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
METRIC	cost_per_action_type	The average cost of a relevant action.
METRIC	cost_per_action_type.1d_view	Value for attribution window 1d_view. The average cost of a relevant action.
METRIC	cost_per_action_type.7d_view	Value for attribution window 7d_view. The average cost of a relevant action.
METRIC	cost_per_action_type.28d_view	Value for attribution window 28d_view. The average cost of a relevant action.
METRIC	cost_per_action_type.skan_view	Value for attribution window skan_view. The average cost of a relevant action.
METRIC	cost_per_action_type.1d_click	Value for attribution window 1d_click. The average cost of a relevant action.
METRIC	cost_per_action_type.7d_click	Value for attribution window 7d_click. The average cost of a relevant action.
METRIC	cost_per_action_type.28d_click	Value for attribution window 28d_click. The average cost of a relevant action.
METRIC	cost_per_action_type.skan_click	Value for attribution window skan_click. The average cost of a relevant action.
METRIC	cost_per_action_type.dda	Value for attribution window dda. The average cost of a relevant action.
METRIC	cost_per_conversion	The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_conversion.1d_view	Value for attribution window 1d_view. The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_conversion.7d_view	Value for attribution window 7d_view. The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_conversion.28d_view	Value for attribution window 28d_view. The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_conversion.skan_view	Value for attribution window skan_view. The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_conversion.1d_click	Value for attribution window 1d_click. The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_conversion.7d_click	Value for attribution window 7d_click. The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_conversion.28d_click	Value for attribution window 28d_click. The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_conversion.skan_click	Value for attribution window skan_click. The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_conversion.dda	Value for attribution window dda. The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
METRIC	cost_per_estimated_ad_recallers	The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.
METRIC	cost_per_inline_link_click	The average cost of each inline link click.
METRIC	cost_per_inline_post_engagement	The average cost of each inline post engagement.
METRIC	cost_per_outbound_click	The average cost for each outbound click.
METRIC	cost_per_outbound_click.1d_view	Value for attribution window 1d_view. The average cost for each outbound click.
METRIC	cost_per_outbound_click.7d_view	Value for attribution window 7d_view. The average cost for each outbound click.
METRIC	cost_per_outbound_click.28d_view	Value for attribution window 28d_view. The average cost for each outbound click.
METRIC	cost_per_outbound_click.skan_view	Value for attribution window skan_view. The average cost for each outbound click.
METRIC	cost_per_outbound_click.1d_click	Value for attribution window 1d_click. The average cost for each outbound click.
METRIC	cost_per_outbound_click.7d_click	Value for attribution window 7d_click. The average cost for each outbound click.
METRIC	cost_per_outbound_click.28d_click	Value for attribution window 28d_click. The average cost for each outbound click.
METRIC	cost_per_outbound_click.skan_click	Value for attribution window skan_click. The average cost for each outbound click.
METRIC	cost_per_outbound_click.dda	Value for attribution window dda. The average cost for each outbound click.
METRIC	cost_per_thruplay	The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_thruplay.1d_view	Value for attribution window 1d_view. The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_thruplay.7d_view	Value for attribution window 7d_view. The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_thruplay.28d_view	Value for attribution window 28d_view. The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_thruplay.skan_view	Value for attribution window skan_view. The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_thruplay.1d_click	Value for attribution window 1d_click. The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_thruplay.7d_click	Value for attribution window 7d_click. The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_thruplay.28d_click	Value for attribution window 28d_click. The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_thruplay.skan_click	Value for attribution window skan_click. The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_thruplay.dda	Value for attribution window dda. The average cost for each ThruPlay. This metric is in development.
METRIC	cost_per_unique_action_type	The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_action_type.1d_view	Value for attribution window 1d_view. The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_action_type.7d_view	Value for attribution window 7d_view. The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_action_type.28d_view	Value for attribution window 28d_view. The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_action_type.skan_view	Value for attribution window skan_view. The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_action_type.1d_click	Value for attribution window 1d_click. The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_action_type.7d_click	Value for attribution window 7d_click. The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_action_type.28d_click	Value for attribution window 28d_click. The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_action_type.skan_click	Value for attribution window skan_click. The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_action_type.dda	Value for attribution window dda. The average cost of each unique action. This metric is estimated.
METRIC	cost_per_unique_click	The average cost for each unique click (all). This metric is estimated.
METRIC	cost_per_unique_inline_link_click	The average cost of each unique inline link click. This metric is estimated.
METRIC	cost_per_unique_outbound_click	The average cost for each unique outbound click. This metric is estimated.
METRIC	cost_per_unique_outbound_click.1d_view	Value for attribution window 1d_view. The average cost for each unique outbound click. This metric is estimated.
METRIC	cost_per_unique_outbound_click.7d_view	Value for attribution window 7d_view. The average cost for each unique outbound click. This metric is estimated.
METRIC	cost_per_unique_outbound_click.28d_view	Value for attribution window 28d_view. The average cost for each unique outbound click. This metric is estimated.
METRIC	cost_per_unique_outbound_click.skan_view	Value for attribution window skan_view. The average cost for each unique outbound click. This metric is estimated.
METRIC	cost_per_unique_outbound_click.1d_click	Value for attribution window 1d_click. The average cost for each unique outbound click. This metric is estimated.
METRIC	cost_per_unique_outbound_click.7d_click	Value for attribution window 7d_click. The average cost for each unique outbound click. This metric is estimated.
METRIC	cost_per_unique_outbound_click.28d_click	Value for attribution window 28d_click. The average cost for each unique outbound click. This metric is estimated.
METRIC	cost_per_unique_outbound_click.skan_click	Value for attribution window skan_click. The average cost for each unique outbound click. This metric is estimated.
METRIC	cost_per_unique_outbound_click.dda	Value for attribution window dda. The average cost for each unique outbound click. This metric is estimated.
METRIC	cpc	The average cost for each click (all).
METRIC	cpm	The average cost for 1,000 impressions.
METRIC	cpp	The average cost to reach 1,000 people. This metric is estimated.
METRIC	ctr	The percentage of times people saw your ad and performed a click (all).
METRIC	estimated_ad_recall_rate	The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.
METRIC	estimated_ad_recallers	An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.
METRIC	frequency	The average number of times each person saw your ad. This metric is estimated.
METRIC	full_view_impressions	The number of Full Views on your Page's posts as a result of your ad.
METRIC	full_view_reach	The number of people who performed a Full View on your Page's post as a result of your ad.
METRIC	impressions	The number of times your ads were on screen.
METRIC	inline_link_click_ctr	The percentage of time people saw your ads and performed an inline link click.
METRIC	inline_link_clicks	The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
METRIC	inline_post_engagement	The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
METRIC	instant_experience_clicks_to_open	The number of clicks on your ad that open an Instant Experience. This metric is in development.
METRIC	instant_experience_clicks_to_start	The number of times an interactive component in an Instant Experience starts. This metric is in development.
METRIC	instant_experience_outbound_clicks	The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	instant_experience_outbound_clicks.1d_view	Value for attribution window 1d_view. The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	instant_experience_outbound_clicks.7d_view	Value for attribution window 7d_view. The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	instant_experience_outbound_clicks.28d_view	Value for attribution window 28d_view. The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	instant_experience_outbound_clicks.skan_view	Value for attribution window skan_view. The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	instant_experience_outbound_clicks.1d_click	Value for attribution window 1d_click. The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	instant_experience_outbound_clicks.7d_click	Value for attribution window 7d_click. The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	instant_experience_outbound_clicks.28d_click	Value for attribution window 28d_click. The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	instant_experience_outbound_clicks.skan_click	Value for attribution window skan_click. The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	instant_experience_outbound_clicks.dda	Value for attribution window dda. The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
METRIC	mobile_app_purchase_roas	The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	mobile_app_purchase_roas.1d_view	Value for attribution window 1d_view. The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	mobile_app_purchase_roas.7d_view	Value for attribution window 7d_view. The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	mobile_app_purchase_roas.28d_view	Value for attribution window 28d_view. The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	mobile_app_purchase_roas.skan_view	Value for attribution window skan_view. The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	mobile_app_purchase_roas.1d_click	Value for attribution window 1d_click. The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	mobile_app_purchase_roas.7d_click	Value for attribution window 7d_click. The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	mobile_app_purchase_roas.28d_click	Value for attribution window 28d_click. The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	mobile_app_purchase_roas.skan_click	Value for attribution window skan_click. The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	mobile_app_purchase_roas.dda	Value for attribution window dda. The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
METRIC	outbound_clicks	The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks.1d_view	Value for attribution window 1d_view. The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks.7d_view	Value for attribution window 7d_view. The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks.28d_view	Value for attribution window 28d_view. The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks.skan_view	Value for attribution window skan_view. The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks.1d_click	Value for attribution window 1d_click. The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks.7d_click	Value for attribution window 7d_click. The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks.28d_click	Value for attribution window 28d_click. The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks.skan_click	Value for attribution window skan_click. The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks.dda	Value for attribution window dda. The number of clicks on links that take people off Facebook-owned properties.
METRIC	outbound_clicks_ctr	The percentage of times people saw your ad and performed an outbound click.
METRIC	outbound_clicks_ctr.1d_view	Value for attribution window 1d_view. The percentage of times people saw your ad and performed an outbound click.
METRIC	outbound_clicks_ctr.7d_view	Value for attribution window 7d_view. The percentage of times people saw your ad and performed an outbound click.
METRIC	outbound_clicks_ctr.28d_view	Value for attribution window 28d_view. The percentage of times people saw your ad and performed an outbound click.
METRIC	outbound_clicks_ctr.skan_view	Value for attribution window skan_view. The percentage of times people saw your ad and performed an outbound click.
METRIC	outbound_clicks_ctr.1d_click	Value for attribution window 1d_click. The percentage of times people saw your ad and performed an outbound click.
METRIC	outbound_clicks_ctr.7d_click	Value for attribution window 7d_click. The percentage of times people saw your ad and performed an outbound click.
METRIC	outbound_clicks_ctr.28d_click	Value for attribution window 28d_click. The percentage of times people saw your ad and performed an outbound click.
METRIC	outbound_clicks_ctr.skan_click	Value for attribution window skan_click. The percentage of times people saw your ad and performed an outbound click.
METRIC	outbound_clicks_ctr.dda	Value for attribution window dda. The percentage of times people saw your ad and performed an outbound click.
METRIC	purchase_roas	The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	purchase_roas.1d_view	Value for attribution window 1d_view. The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	purchase_roas.7d_view	Value for attribution window 7d_view. The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	purchase_roas.28d_view	Value for attribution window 28d_view. The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	purchase_roas.skan_view	Value for attribution window skan_view. The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	purchase_roas.1d_click	Value for attribution window 1d_click. The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	purchase_roas.7d_click	Value for attribution window 7d_click. The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	purchase_roas.28d_click	Value for attribution window 28d_click. The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	purchase_roas.skan_click	Value for attribution window skan_click. The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	purchase_roas.dda	Value for attribution window dda. The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
METRIC	qualifying_question_qualify_answer_rate	qualifying_question_qualify_answer_rate
METRIC	reach	The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.
METRIC	social_spend	The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this).
METRIC	spend	The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.
METRIC	video_30_sec_watched_actions	The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_30_sec_watched_actions.1d_view	Value for attribution window 1d_view. The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_30_sec_watched_actions.7d_view	Value for attribution window 7d_view. The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_30_sec_watched_actions.28d_view	Value for attribution window 28d_view. The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_30_sec_watched_actions.skan_view	Value for attribution window skan_view. The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_30_sec_watched_actions.1d_click	Value for attribution window 1d_click. The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_30_sec_watched_actions.7d_click	Value for attribution window 7d_click. The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_30_sec_watched_actions.28d_click	Value for attribution window 28d_click. The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_30_sec_watched_actions.skan_click	Value for attribution window skan_click. The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_30_sec_watched_actions.dda	Value for attribution window dda. The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
METRIC	video_avg_time_watched_actions	The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_avg_time_watched_actions.1d_view	Value for attribution window 1d_view. The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_avg_time_watched_actions.7d_view	Value for attribution window 7d_view. The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_avg_time_watched_actions.28d_view	Value for attribution window 28d_view. The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_avg_time_watched_actions.skan_view	Value for attribution window skan_view. The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_avg_time_watched_actions.1d_click	Value for attribution window 1d_click. The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_avg_time_watched_actions.7d_click	Value for attribution window 7d_click. The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_avg_time_watched_actions.28d_click	Value for attribution window 28d_click. The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_avg_time_watched_actions.skan_click	Value for attribution window skan_click. The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_avg_time_watched_actions.dda	Value for attribution window dda. The average time a video was played, including any time spent replaying the video for a single impression.
METRIC	video_p100_watched_actions	The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p100_watched_actions.1d_view	Value for attribution window 1d_view. The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p100_watched_actions.7d_view	Value for attribution window 7d_view. The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p100_watched_actions.28d_view	Value for attribution window 28d_view. The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p100_watched_actions.skan_view	Value for attribution window skan_view. The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p100_watched_actions.1d_click	Value for attribution window 1d_click. The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p100_watched_actions.7d_click	Value for attribution window 7d_click. The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p100_watched_actions.28d_click	Value for attribution window 28d_click. The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p100_watched_actions.skan_click	Value for attribution window skan_click. The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p100_watched_actions.dda	Value for attribution window dda. The number of times your video was played at 100% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions	The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions.1d_view	Value for attribution window 1d_view. The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions.7d_view	Value for attribution window 7d_view. The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions.28d_view	Value for attribution window 28d_view. The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions.skan_view	Value for attribution window skan_view. The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions.1d_click	Value for attribution window 1d_click. The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions.7d_click	Value for attribution window 7d_click. The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions.28d_click	Value for attribution window 28d_click. The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions.skan_click	Value for attribution window skan_click. The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p25_watched_actions.dda	Value for attribution window dda. The number of times your video was played at 25% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions	The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions.1d_view	Value for attribution window 1d_view. The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions.7d_view	Value for attribution window 7d_view. The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions.28d_view	Value for attribution window 28d_view. The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions.skan_view	Value for attribution window skan_view. The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions.1d_click	Value for attribution window 1d_click. The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions.7d_click	Value for attribution window 7d_click. The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions.28d_click	Value for attribution window 28d_click. The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions.skan_click	Value for attribution window skan_click. The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p50_watched_actions.dda	Value for attribution window dda. The number of times your video was played at 50% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions	The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions.1d_view	Value for attribution window 1d_view. The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions.7d_view	Value for attribution window 7d_view. The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions.28d_view	Value for attribution window 28d_view. The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions.skan_view	Value for attribution window skan_view. The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions.1d_click	Value for attribution window 1d_click. The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions.7d_click	Value for attribution window 7d_click. The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions.28d_click	Value for attribution window 28d_click. The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions.skan_click	Value for attribution window skan_click. The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p75_watched_actions.dda	Value for attribution window dda. The number of times your video was played at 75% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions	The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions.1d_view	Value for attribution window 1d_view. The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions.7d_view	Value for attribution window 7d_view. The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions.28d_view	Value for attribution window 28d_view. The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions.skan_view	Value for attribution window skan_view. The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions.1d_click	Value for attribution window 1d_click. The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions.7d_click	Value for attribution window 7d_click. The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions.28d_click	Value for attribution window 28d_click. The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions.skan_click	Value for attribution window skan_click. The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_p95_watched_actions.dda	Value for attribution window dda. The number of times your video was played at 95% of its length, including plays that skipped to this point.
METRIC	video_play_actions	The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	video_play_actions.1d_view	Value for attribution window 1d_view. The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	video_play_actions.7d_view	Value for attribution window 7d_view. The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	video_play_actions.28d_view	Value for attribution window 28d_view. The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	video_play_actions.skan_view	Value for attribution window skan_view. The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	video_play_actions.1d_click	Value for attribution window 1d_click. The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	video_play_actions.7d_click	Value for attribution window 7d_click. The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	video_play_actions.28d_click	Value for attribution window 28d_click. The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	video_play_actions.skan_click	Value for attribution window skan_click. The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	video_play_actions.dda	Value for attribution window dda. The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
METRIC	website_ctr	The percentage of times people saw your ad and performed a link click.
METRIC	website_ctr.1d_view	Value for attribution window 1d_view. The percentage of times people saw your ad and performed a link click.
METRIC	website_ctr.7d_view	Value for attribution window 7d_view. The percentage of times people saw your ad and performed a link click.
METRIC	website_ctr.28d_view	Value for attribution window 28d_view. The percentage of times people saw your ad and performed a link click.
METRIC	website_ctr.skan_view	Value for attribution window skan_view. The percentage of times people saw your ad and performed a link click.
METRIC	website_ctr.1d_click	Value for attribution window 1d_click. The percentage of times people saw your ad and performed a link click.
METRIC	website_ctr.7d_click	Value for attribution window 7d_click. The percentage of times people saw your ad and performed a link click.
METRIC	website_ctr.28d_click	Value for attribution window 28d_click. The percentage of times people saw your ad and performed a link click.
METRIC	website_ctr.skan_click	Value for attribution window skan_click. The percentage of times people saw your ad and performed a link click.
METRIC	website_ctr.dda	Value for attribution window dda. The percentage of times people saw your ad and performed a link click.
METRIC	website_purchase_roas	The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
METRIC	website_purchase_roas.1d_view	Value for attribution window 1d_view. The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
METRIC	website_purchase_roas.7d_view	Value for attribution window 7d_view. The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
METRIC	website_purchase_roas.28d_view	Value for attribution window 28d_view. The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
METRIC	website_purchase_roas.skan_view	Value for attribution window skan_view. The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
METRIC	website_purchase_roas.1d_click	Value for attribution window 1d_click. The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
METRIC	website_purchase_roas.7d_click	Value for attribution window 7d_click. The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
METRIC	website_purchase_roas.28d_click	Value for attribution window 28d_click. The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
METRIC	website_purchase_roas.skan_click	Value for attribution window skan_click. The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
METRIC	website_purchase_roas.dda	Value for attribution window dda. The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.